Title: Product Marketing Manager Company: Ozon Location: Moscow Experience: 3 to 6 years

We are looking for a Product Marketing Manager for comprehensive work with Ozon Advertising products. These are tools for product promotion, reviews, external promotion, and media advertising for sellers.

Your responsibilities will include:

• Developing and implementing the marketing strategy for Ozon Advertising products, identifying new channels and interaction points.
• Analyzing the target audience and initiating research to form key messages and address barriers.
• Working with CJM and the marketing and product funnel, building onboarding in the user account and growing metrics at each stage.
• Developing promotions and incentive programs, devising collaborations with related departments to attract and retain businesses.
• Providing marketing support for major launches in collaboration with product, PR, SMM, and design teams.
• Being responsible for media planning and project budget: planning, defending, and approving it with related teams.
• Interacting with the product team to improve the user account interface: writing UI texts, preparing specifications for UX design.
• Launching promotional communications through internal tools: newsletters, banners.
• "Packaging" product updates and communicating them to the target audience, highlighting product values.
• Testing hypotheses, analyzing communication metrics, and optimizing them, monitoring KPI fulfillment.
• Building dashboards with the analytics team, working with reports, and making data-driven decisions.
• Creating product and marketing presentations, designing landing pages from scratch.

We expect you to have:

• Marketing experience, preferably in B2B — with user accounts, products, and communications.
• Strong command of analytics and data: Excel / Google Sheets, dashboard creation (specifications), working with metrics, and making data-driven decisions.
• Experience launching promotions, preparing creatives, and conducting promotional communications.
• Independence and proactivity, ability to lead a project from idea to result.
• Skills in creating product and marketing presentations.
• Understanding of advertising tools will be an advantage.