A Marketing Director is required for the Khoma production group of companies.
KHOMA COMPANY is a Russian manufacturer of polymer dispersions and adhesive materials since 1998. They create modern solutions for the furniture, construction, packaging, and other industries. They have their own research center where unique formulations are developed, tested, and technologies are implemented. They control the entire product lifecycle – from idea to implementation – and offer reliable, high-tech materials to the market.
The team is looking for an experienced and proactive Marketing Director who will not only strategically shape the company's marketing policy but also be actively involved in the implementation of marketing processes. Your task is to develop and strengthen the brand, ensure sales growth and recognition through comprehensive marketing initiatives and direct participation in their execution.
Your responsibilities:
- Managing the marketing department, developing and implementing the company's marketing strategy
- Analyzing the product assortment and participating in the formation of the product strategy, developing positioning, collaborating with the team on new product development and launch, preparing materials and presentations
- Conducting marketing and market analysis, monitoring competitors, analyzing their strategies and activities, tracking industry trends and communication channels for timely adaptation of marketing solutions
- Developing the digital direction: online promotion, advertising campaigns, SEO/SEM
- Managing content marketing: maintaining and developing the company's social networks (preparing content plans, creating and publishing content), developing and implementing a content strategy aimed at attracting and retaining the target audience
- Managing trade marketing (B2B programs, working with distributors, sales promotion, strengthening partnerships)
- Sales support: developing presentations, commercial proposals, and marketing materials
- Organizing and conducting exhibitions, presentations, and client events
- Budgeting and controlling the effectiveness of marketing activities
- Participating in the implementation of key marketing tasks at the operational level
What we offer:
- The opportunity to implement ambitious goals in a stable manufacturing company
- Work location: Moscow, 70 Privolnaya St.
- Work schedule: 5/2 from 9:00 to 18:00
- Employment in accordance with the Labor Code of the Russian Federation
- Voluntary medical insurance with dental coverage after the probation period
- Salary level is discussed individually
- Willingness for occasional business trips (exhibitions, events)
What we expect from you:
- At least 5 years of experience in marketing, with at least 3 years in a management position
- Experience in B2B and B2C segments (preferably: building materials, chemicals, industrial sector)
- Experience in bringing technically complex products to market
- Practical experience with digital tools and content marketing
- High level of analytical skills and experience with marketing analytics
- Team management experience
- Willingness to work as a "player-coach"
- Higher education (preferably in a relevant field)