EnergoProf, a manufacturer of electrical switchboard equipment, invites a Marketing Director to join the team.
The EnergoProf Group of Companies was founded in 2007 and is currently one of the largest manufacturers of modular industrial stations and electrical switchboard equipment in Russia, as well as a leading supplier of energy and compressor equipment. They provide a full range of engineering and technical services.
What they offer:
- Corporate mobile communication, a workspace equipped with everything necessary, preferential VHI (Voluntary Medical Insurance) connection
- Initially – primarily office-based work – personal presence is important at the start; transition to remote/hybrid format as key performance indicators stabilize
- Corporate traditions: honey and lemons to maintain strong immunity; regular corporate events (volleyball, karting, master classes); fitness expense reimbursement
- Professional events at the company's expense
- 5/2 work schedule, adherence to labor and rest regulations
Candidate expectations:
- Participation in shaping the growth strategy of the entire company as a member of the management team, not just the marketing function
- Building end-to-end analytics and a system of measurable marketing indicators – revenue, average check, LTV, MQL, SQL, CAC, CPL, ROMI by channels – instead of the sole metric of "number of leads"
- Prioritization of channels and budget in favor of high-margin and high-ticket segments
- Planning, organization, and control of marketing campaigns, advertising, and PR campaigns
- Diversification of acquisition channels and reduction of dependence on contextual advertising as the primary source of traffic
- Calculation and defense of the advertising budget, including justification to management, if the lead generation plan requires budget revision, not vice versa
- Management of the department's staff team (growing team: contextual advertising, SEO, content, conversion, PR, web design, development) and project contractors; task setting, development, control; if necessary – fine-tuning the structure and roles
- Leadership in the development of presentation and sales materials (websites, landing pages, brochures, presentations, commercial offers, photo/video materials) by the team - without personal hands-on execution of these tasks
