required for the multi-brand company Alleya Group.**

Alleya Group is a modern multi-brand company that creates comprehensive solutions for businesses in the lubricants sector. The company combines international brands, its own expertise, and a developed supply system, helping partners increase efficiency and develop new directions. The company's brand portfolio includes: Liqui Moly, Petrofer, Reinwell, Lubex, Bizol, Lopal.

Responsibilities:

• Development and implementation of the company's marketing strategy, clearly aligned with business goals (market share growth, entry into new regions, launch of new brands, etc.).
• Creation and management of the marketing budget.
• Planning and execution of advertising and marketing campaigns.
• Organization and conduct of events: specialized exhibitions (e.g., MIMS), dealer conferences, training webinars for partners.
• Analysis of the results of conducted events, development of proposals for necessary changes and corrections based on them.
• Evaluation of the effectiveness of each sales channel and reallocation of resources if necessary.
• Optimization and control of marketing and advertising budgets and expenses.
• Development of recommendations for optimizing the company's product assortment and pricing policy, and sales channels.
• Methodological support of the sales process.
• Description of internal business processes and control over the execution of business processes in subordinate departments.
• Approval of the selection of research, creative, advertising, and other third-party organizations for carrying out the necessary work.
• Creation of effective advertising and training materials: not just "pretty" brochures, but catalogs with clear technical specifications, application instructions, and videos on the correct use of products.
• Prompt communication with sales departments.
• Operational control over the daily work of subordinate departments.
• Reporting to company management.

Requirements:

• Marketing Director experience with at least 3 years of experience in the lubricants market in a wholesale company with various sales channels.
• Understanding of the specifics of B2B and B2C markets.
• Knowledge of sales channels and their specifics: how to promote a product to different types of clients.
• Deep knowledge of the automotive oil and car chemicals market, key players. Their strengths and weaknesses, price positioning.
• Knowledge of modern trends in marketing and the relevant market.
• Experience in developing and implementing marketing and advertising strategies.
• A high level of understanding of internet marketing.
• Ability to conduct a comparative assessment of internet marketing tools.
• Ability to gather various up-to-date market information, conduct marketing analysis based on it, and draw conclusions.
• Experience in managing a team of 10 or more people.
• Understanding of employees' strengths and weaknesses, ability to develop strengths.
• Improving employee work efficiency.
• Existing contacts and experience working with industry media, experts, automotive bloggers to establish expert opinions.
• Negotiation experience.
• Experience in developing and conducting product promotion campaigns.
• Experience working with a large volume of information.
• Experience in budgeting marketing and advertising activities.
• Ability to evaluate the effectiveness of marketing actions in various sales channels and reallocate resources if necessary.
• Commercial mindset. Understanding how cost price and markup are formed so that marketing campaigns are profitable not only for the client but also for the company.
• Ability to segment the client base and develop targeted offers for different segments.
• Operational and strategic planning skills.
• Effective business process management and optimization skills.
• Skill in preparing presentations and public speaking.
• Excellent knowledge of Excel, PowerPoint, 1C, AI.

The company offers:

• Work schedule: Mon-Fri, 9:00 AM - 6:00 PM.
• Official employment according to the Labor Code of the Russian Federation.
• Timely salary payment.
• Additional compensation for sick leave.
• 50% reimbursement for Voluntary Medical Insurance (DMS).
• Corporate mobile communication.
• Work location: Ryabinovaya Street (1 km from MKAD). Convenient public transport access: m. Ozernaya – bus No. 610 to stop "Ryabinovaya 65", m. Teply Stan – bus No. 781 to stop "Pishchekombinat", m. Yugo-Zapadnaya – bus No. 610 to stop "Ryabinovaya 65", m. Kuntsevskaya – bus or shuttle No. 575 to stop "Pishchekombinat", m. Molodezhnaya – shuttle No. 554 from shopping center "Tramplin", m. Kievskaya – electric train from Kievsky Station to station "Skolkovo", then exit onto Ryabinovaya Street to the bus stop "Skolkovo" and take bus No. 781 to stop "Pishchekombinat", Novo-Peredelkino - shuttle No. 554, bus No. 779.