OOO "Liqui Moly Russland" is one of the largest companies in the market for the sale of motor oils, auto cosmetics, and car care products.

The company, with a rich and long history, a central office in Moscow, and a network of branches across Russia, is inviting a Marketing Director with experience in the lubricant market)

Responsibilities:

• Development and implementation of the company's marketing strategy, clearly linked to business goals (market share growth, entry into new regions, launch of new brands, etc.).
• Creation and management of the marketing budget.
• Planning and execution of advertising and marketing campaigns.
• Organization and execution of events: specialized exhibitions (e.g., MIMS), dealer conferences, training webinars for partners.
• Analysis of the results of conducted events, development of proposals for necessary changes and corrections based on them.
• Evaluation of the effectiveness of each sales channel and, if necessary, redistribution of resources.
• Optimization and control of marketing and advertising budgets and expenses.
• Development of recommendations for optimizing the company's product assortment and pricing policy, and sales channels.
• Methodological support for the sales process.
• Description of internal business processes and control over the execution of business processes in subordinate departments.
• Approval of the selection of research, creative, advertising, and other third-party organizations for performing necessary work.
• Creation of effective advertising and training materials: not "pretty" brochures, but catalogs with clear technical specifications, instructions for use, video tutorials on proper product usage.
• Operational communication with sales departments.
• Operational control over the daily work of subordinate departments.
• Reporting to company management.

Requirements:

• Experience as Marketing Director with experience in the lubricant market in a wholesale company with various sales channels for at least 3 years.
• Understanding of the specifics of the B2B and B2C markets.
• Knowledge of sales channels and their specifics: how to promote a product to different types of clients.
• Deep knowledge of the automotive oil and car care market, key players. Their strengths and weaknesses, price positioning.
• Knowledge of modern trends in marketing and the relevant market.
• Experience in developing and implementing marketing and advertising strategies.
• Sufficiently high level of understanding of internet marketing.
• Ability to conduct a comparative assessment of internet marketing tools.
• Ability to gather various up-to-date market information, conduct marketing analysis based on it, and draw conclusions.
• Experience in managing a team of 10 or more people.
• Understanding of employees' strengths and weaknesses, ability to develop strengths.
• Improving employee work efficiency.
• Having contacts and experience working with industry media, experts, automotive bloggers to organize expert opinions.
• Negotiation experience.
• Experience in developing and conducting product promotion campaigns.
• Experience working with a large volume of information.
• Experience in budgeting marketing and advertising activities.
• Ability to assess the effectiveness of marketing actions in various sales channels and, if necessary, redistribute resources.
• Possess commercial acumen. Understanding how cost price and markup are formed so that marketing campaigns are profitable not only for the client but also for the company.
• Ability to segment the customer base and develop targeted offers for different segments.
• Operational and strategic planning skills.
• Effective business process management and optimization skills.
• Skill in preparing presentations and public speaking.
• Excellent knowledge of Excel, PowerPoint, 1C, AI.

We offer:

• Work schedule: Mon-Fri, 9:00-18:00.
• Employment according to the Labor Code of the Russian Federation.
• Timely salary payment.
• Additional compensation for sick leave.
• 50% compensation for voluntary medical insurance (DMS).
• Corporate mobile communication.

Work location: Ryabinovaya Street (1 km from MKAD).