Parus Electro team is a leader in the production of uninterruptible power supply systems and electric charging stations. We perform a full range of work to improve power supply, including: development, production, supply, commissioning, and maintenance of solutions for power supply systems of infrastructure equipment.
Parus Electro has its own R&D center, which allows employees to participate in interesting, unique projects for the development of new products.
Our values: development, team, responsibility.
We invite a Marketing Director to join our team.
Requirements:
- At least 3 years of experience in a company manufacturing and selling electronics is mandatory in the position of Marketing Director! Company turnover of at least 5 billion rubles per year.
- Understanding of key marketing metrics and tools to improve them: CR, CTR, BR, CPC, CPA, CPL, CAC, AOV, LTV, AR, ROI, ROMI.
- Experience in organizing events for over 1000 attendees with a budget of over 10 million rubles.
- Understanding of the mechanics of promotion channels: contextual, media, targeted, RTB.
- Successful case studies/portfolio based on performance data.
- Good taste in developing designs, merchandise, and sales presentations.
- Proficiency in SEO at least at the level of task delegation to SEO specialists.
- Practical experience with analytics systems: Yandex.Metrika, Analytics/Roystat.
- Experience with Digital PR: VC.RU / Industry Media / blogger outreach / Outreach.
- Systematic approach to building business processes.
- Dynamism, activity, multitasking.
- Purposefulness, desire to complete tasks.
Responsibilities:
Management of the marketing department.
- Development and implementation of a comprehensive marketing strategy.
- Budget formation and management.
- Organization of internal and external events: strategic sessions, exhibitions, conferences, forums.
- Creation of concepts for PR materials for media and website.
- Analysis and improvement of the effectiveness of current digital promotion channels.
- Conducting marketing research, market and competitor analysis.
- Development of company product positioning, UTP formation.
- Website promotion through SEO (audit, preparation, and implementation of promotion systems).
- Development and implementation of a content plan for SMM channel development.
- Interaction with contracting organizations, control of work deadlines, agreement on the most favorable terms for the company.
- Control of the production of advertising materials, POSM, gifts, and souvenir products.
- Building and working with CJM, identifying weak spots and growth points in conversion funnels.
- Setting up analytics systems.
Conditions:
- Implementation of interesting projects, including entry into the international market and opportunities for growth with the company.
- Corporate Voluntary Medical Insurance (DMS) program.
- Official salary with full compliance with the Labor Code of the Russian Federation + quarterly bonus up to one monthly salary.
- "Parus Electro" Corporate Library.
- Payments upon the birth of a child.
- Additional incentives for rational suggestions, mentoring, and through the "Refer a Friend" program.
- 31 days of vacation.
- Work in a stable company with a transparent payment system within a cohesive team of like-minded people.
Work location: 6-ya Radialnaya street, 9
Since its founding in 2011, Parus Electro has been offering its partners and customers high-quality comprehensive solutions combined with deep technical project elaboration. The company's product portfolio includes: uninterruptible power supplies, charging stations for electric vehicles, and grid-tied solar inverters.
