Natural Concepts Group of Companies is a private company operating in the premium architectural decor and designer lighting market since 1991.
We are looking for a practitioner with a strong digital background, commercial acumen, and a good eye. An employee who can pinpoint the most effective areas for budget investment and is responsible for real results.
Expectations and main vector:
- The main priority is digital.
- We do not and do not plan to work with marketplaces. Our business is built on a premium product, a dealer network, and work with the professional community. Therefore, the key task is the development of our own websites and systematic work with the target audience, architects and designers.
What you will be doing (Key tasks)
- Targeted optimization and work with ROI : Evaluation of the effectiveness of all channels, strict budget prioritization, search for the most effective areas for lead acquisition and reduction of their acquisition cost (CAC).
- Synchronization of marketing with sales: Close interaction with the B2B department, implementation of CRM tools for marketing, end-to-end assessment of conversions and lead quality.
- Development of own web resources: Designing convenient personal accounts/pages for B2B clients and dealers, creating effective sales mechanics directly from our platforms.
- Work with B 2 B and the architectural community: Brand promotion among architects, designers, and partners in Moscow and St. Petersburg (including meetings at our showroom in Artplay, training programs, and participation in key exhibitions: MosBuild, Archdom, ArchiPeople).
- Management of POSM and print production:** Organization of the production of printed and demonstration materials (catalogs up to 1000 pages, displays, samples). The task is to set the technical specification, control the design/prepress and contractors (printing houses).
- Team leadership: Setting tasks and controlling staff employees and external contractors (developers, designers, layout artists, copywriters).
Our ideal candidate
- Deep Digital expertise: You thoroughly understand how modern web development, UX/UI, SEO, and B2B sales through proprietary web platforms work.
- Developed aesthetic taste: Understanding the specifics of working with a designer product and the premium segment.
- Over 10 years of marketing experience (experience in interior decor, finishing materials, lighting, or B2B segments will be an advantage).
- Strong analytical skills: Ability to clearly measure the ROI of every ruble invested and quickly adjust hypotheses with limited budgets.
- Basic understanding of printing: Ability to assess the quality of POSM layout and design and control contractors.
- Proficiency in tools: Excellent understanding of web analytics, CRM systems, 1C, and project management software.
- Established contractor base: Verified contacts (website developers, traffic managers, printing houses, designers).
- Knowledge of English will be an advantage.
What we offer
- Stability: A private, stable company, 33 years on the market.
- Beautiful product: High-quality decor and lighting that is pleasant to work with.
- Locations:
- Office: 50 meters from Prospect Vernadsky metro station.
- Showroom for meetings: Artplay Design Center (Kurskaya metro station).
- Conditions: Official employment according to the Labor Code of the Russian Federation.
- Work schedule: 5/2, flexible start of the day (from 8:00 to 17:00 or from 9:00 to 18:00).
- Team: A small (30 people) and friendly team without excessive bureaucracy.
