Title: Head of Marketing Department Company: Vipservice Location: Moscow Experience: Over 6 years

A major travel holding company is looking for a Head of Marketing to lead the marketing direction, build a strong team, and ensure the development of three business lines.

Responsibilities:

• Develop and implement the marketing strategy for a specific business within the holding, considering its goals, target audience, and market specifics.
• Formulate the marketing plan and budget, control their execution and the efficiency of fund utilization.
• Research and test new promotion channels, evaluate their potential and economic efficiency.
• Analyze the performance of marketing activities and prepare proposals for their optimization.
• Conduct an analysis of the competitive environment in terms of brands, positioning, marketing tools, and client offers.
• Develop the company website in terms of marketing recommendations for the support and promotion of the business page on the general resource vipservice.ru.
• Conduct A/B testing of websites, landing pages, advertising campaigns, and specific elements of the customer journey.
• Monitor key performance indicators of digital marketing and the online funnel: traffic, conversion, cost of acquisition, leads, sales, and other KPIs.
• Evaluate and support external information systems for the sub-agency business, including Portbilet, Biletix, and MAP.
• Develop marketing materials: texts, presentations, brochures, commercial and informational materials for clients and partners.
• Organize and support marketing events, participate in industry-specific events.
• Visualize data and prepare regular analytical reports for management.
• Formulate conclusions and recommendations based on marketing analytics and the results of conducted activities.
• Participate in the promotion and development of the holding's brands.
• Interact with internal departments, partners, contractors, and external platforms on marketing issues.
• Participate in the formation of the marketing team, the distribution of areas of responsibility, and the setting of KPIs for key directions.

Requirements:

• Relevant higher education;
• Similar experience in a managerial position for at least 5 years.
• Practical experience in digital, e-commerce, travel.
• Analytical mindset, ability to analyze data from digital channels (Yandex.Metrica, Google Analytics).
• Experience in writing marketing and analytical articles.
• Presentation skills and proficiency in PowerPoint.
• Partnership marketing development skills and experience with a B2B2C model will be an advantage.
• Experience working with CMS websites (1C-Bitrix, WordPress).
• Product promotion experience.
• Skills in working with graphic editors will be an advantage (Adobe Illustrator, Adobe InDesign).

What we offer:

• A key leadership role in a major travel holding company;

• The opportunity to build your own team and establish the marketing function;

• Influence on the development of three strategically important directions at once;

• Stable salary, to be discussed at the interview;

• Employment according to the Labor Code of the Russian Federation;

• Work schedule: 5/2 from 9:00/10:00 to 18:00/19:00;

• Voluntary medical insurance + dental care, travel insurance;

• Work location: comfortable office within walking distance of Baumanskaya/Elektrozavodskaya metro stations.