Product Content Marketer
We manage the promotion of dozens of services through our website, app, airports, and newsletters. We need a systematic and attentive specialist who will build hypotheses and effectively manage promotion across various channels, based on metrics.
Responsibilities:
- Planning and implementing the promotion of additional services, IT products, destinations, and non-aviation partner services in online and offline channels (airports, website, mobile app/PWA, newsletters)
- Preparing and coordinating promotional materials: assigning tasks to designers, independent adaptation of layouts, coordinating texts, and obtaining approval from internal departments and partners
- Managing placements: determining priorities and banner rotation, uploading/configuring/publishing in banner and other systems, interacting with IT for correct display
- Updating content on the main and internal pages (new destinations, special offers), promoting mobile checkouts and offline materials in airports
- Collecting and analyzing statistics (reach, clicks, CTR, bookings, payments), maintaining reporting, identifying effective positions/mechanics, and preparing optimization recommendations
- Monitoring publication deadlines, correctness of placements, and relevance of materials
Our expectations from the candidate:
- Higher professional education
- Knowledge of promotion methods and evaluation of promotional campaign effectiveness
- Knowledge of key metrics: analysis of marketing and user data, analysis of promotion effectiveness
- Understanding of web analytics basics and report preparation
- Knowledge of principles for working with advertising materials and promotion channels
- Knowledge of the basics of digital and offline placement of promotional materials
- Experience in planning and launching marketing campaigns
- Experience in preparing promotional materials and offers
- Experience in preparing reports, presentations, and recommendations for the business
We offer:
- Work in the Aeroflot office at the address: Moscow, Arbat St., 1
- Flight tickets at special fares for employees and close relatives
- Annual paid leave + additional paid leave (up to 42 days a year)
- Voluntary medical insurance with dentistry for employees in a network of premium medical centers
- Medical care at our own medical center, including for family members
- Spa treatment at the best health resorts on the Black Sea coast and Caucasian Mineral Waters
- Financial assistance for leave
- Corporate sports programs
- Children's recreation and compensation for preschool education costs
- Non-state pension provision
- Benefits cafeteria
- Free consultations with specialists in psychology, law, and finance
- Discount program from partners (over 1000 offers)
