The online cinema Ivi is looking for a Communication Strategist for Content Marketing.
How things work at Ivi:
- They communicate in Pachka, and use Jira as a task tracker.
- They strive to automate routine operations using bots.
- They hold regular one-on-one meetings for development and feedback exchange.
In the Ivi team, you will:
- Develop creative promotion strategies for series and films (original and licensed projects) and defend them within the company.
- Formulate a unified creative framework for the project: key messages, tone, insights, and communication directions for all stages of the campaign.
- Brief design, marketing teams, and external contractors on the development of creative concepts and materials for content promotion within the product (homepage, selections, content cards, trailers, CRM) and in external channels (social media, special projects, PR, Digital media, TV, DOOH/OOH, bloggers, seeding, Performance).
- Control the implementation of the creative strategy in all involved promotion channels within the campaign.
- Ensure the compliance of creative solutions with the positioning of the platform and specific projects.
- Participate in preparations for promotional shifts and oversee the creation of key creative materials.
- Analyze the effectiveness of implemented solutions and formulate proposals for their improvement.
- Track trends in content marketing and the entertainment industry and apply them in your work.
Ivi's expectations from the candidate:
- Experience in developing creative promotion strategies and building communication frameworks for large projects or 360 campaigns.
- Ability to formulate insights, key ideas, and communication principles that scale across different channels.
- Experience with multi-level communication (product, social media, PR, special projects, performance, digital media, etc.).
- Skill in creating clear promotion strategy briefs for teams and contractors.
- Understanding of marketing metrics and the connection between creative strategy and business goals.
- Systems thinking and the ability to work with multiple projects simultaneously.
