Product Content Marketer
We manage the promotion of dozens of services through the website, app, airports, and email newsletters. We need a systematic and attentive specialist who will build hypotheses and effectively manage promotion across various channels, based on metrics.
What you will do:
- Plan and implement the promotion of additional services, IT products, destinations, and non-aviation partner services in online and offline channels (airports, website, mobile app/PWA, email newsletters)
- Prepare and coordinate promotional materials: assign tasks to designers, adapt layouts independently, coordinate texts, and get approval from internal departments and partners
- Manage placements: determine priorities and rotation of banners, upload/configure/publish in banner and other systems, interact with IT for correct display
- Update content on the main and internal pages (new destinations, special offers), promote mobile ticket offices and offline materials in airports
- Collect and analyze statistics (reach, clicks, CTR, bookings, payments), maintain reporting, identify effective positions/mechanics, and prepare optimization recommendations
- Monitor publication deadlines, placement accuracy, and material relevance
What we expect from the candidate:
- Higher professional education
- Knowledge of promotion methods and evaluation of promo campaign effectiveness
- Knowledge of key metrics: analysis of marketing and user data, analysis of promotion effectiveness
- Understanding of web analytics basics and reporting preparation
- Knowledge of principles for working with advertising materials and promotion channels
- Knowledge of basics of digital and offline placement of promotional materials
- Experience in planning and launching marketing campaigns
- Experience in preparing promotional materials and offers
- Experience in preparing reports, presentations, and recommendations for business
What we offer:
- Work in the Aeroflot office at: Moscow, Arbat St., 1
- Air tickets at special rates for employees and close relatives
- Annual paid leave + additional paid leave (up to 42 days a year)
- Voluntary medical insurance with dental care for the employee in a network of premium medical centers
- Medical services at our own medical center, including for family members
- Resort treatment in the best health complexes on the Black Sea coast and Caucasian Mineral Waters
- Financial assistance for leave
- Corporate sports programs
- Children's recreation and compensation for childcare facilities
- Non-state pension provision
- Benefits cafeteria
- Free consultations with specialists in psychology, law, and finance
- Discount program from partners (over 1000 offers)
