Company:** Aeroflot
Location: Moscow
Experience: 3 to 6 years
If you have a modern view on marketing: a combination of innate curiosity and a passion for new trends, a cool analytical mind, the ability to work with data and metrics. Developed strategic and creative thinking: you can see the big picture, but at the same time, you can generate unconventional ideas, have excellent visual awareness, then the Aeroflot team is waiting for you.
What you will be doing:
- Creation and implementation of short-term and long-term brand development strategy (including international markets)
- Development and implementation of PR strategy
- Implementation of new positioning: essence, mission, character, values, key success metrics
- Creation of creative brand concept: brand image, jingle, tonality, typography, and product naming
- Development of brand guidelines, communication principles, and creative platforms
- Development of advertising materials to promote the company's advantages and its products through 360 media campaigns (including TV, OOH, digital, own sales offices, and airports)
- Regular analysis of the market, competitive environment, consumer behavior, conducting marketing research, testing hypotheses and creative concepts
- Monitoring brand identity across all consumer touchpoints
- Development of interior design for aircraft cabins and in-flight comfort items
- Budget planning and control, development of measures to increase the efficiency of the brand marketing budget
- Development of a KPI system for employees
Our expectations for the candidate:
- Higher professional education
- At least 5 years of work experience in the relevant field, at least 3 years of direct team management experience
- Fluent English
- Effective management skills, strong communication skills
- Knowledge of business metrics, brand metrics, marketing metrics, and analytics
- Analytical abilities, systemic thinking, and proactivity, attention to detail
- Portfolio with high-profile marketing projects (including new product launches)
- Confident AI skills (working with texts, images, routine optimization)
What we offer:
- Work in a comfortable Aeroflot office at: Arbat, 1
- Dynamic corporate culture and a community of results-oriented colleagues
- Working hours: 5/2 from 09:00 to 18:00, with a shortened working day on Friday until 15:30
- Voluntary medical insurance with dental coverage from the first month of employment
- Air tickets at special rates for employees and close relatives
- Paid vacation of 42 days (28 days of basic and 14 days of additional)
- Additional payment for vacation
- Discount program from partners (over 1000 offers)
- Sanatorium rest at the employer's expense
- Cafeteria of benefits (flexible system of benefits and privileges for employees)
- Large-scale corporate activities and events
