Product Marketer at VK | RocketHuntContacts
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Product Marketer at VK
Responsibilities
- Development and implementation of marketing strategies for new and existing products
- Analysis of the market, target audience, and competitive environment
- Generation of hypotheses based on research and analytics in collaboration with the product team
Formulation of unique selling propositions and product positioningPlanning and execution of marketing campaigns with a focus on increasing user engagementCollaboration with cross-functional teams (product, design, development, business development team, and others) to achieve business goalsEvaluation of the effectiveness of marketing activities and strategy adjustment based on analyticsRequirements
- At least two years of experience in marketing, with at least one year in a product marketer role
- Knowledge of principles for developing and promoting products in the digital environment
- Experience with analytical tools: marketing and product
- Ability to work not only with user acquisition but also with user retention
- Understanding of product metrics
- Ability to work with cross-functional teams and manage multiple tasks in parallel
Key Skills
Marketing StrategyMarket analysisDigital MarketingProduct AnalyticsUser RetentionProduct MetricsProduct Positioning
Details
Creative & Marketing
Specialization
Average salary for this role
By city
city: Moscow