Vacancy: Retail Product Marketer at beeline: Office
This vacancy is for a fixed-term contract during the maternity leave of the primary employee. However, we are interested in long-term cooperation, so we will try to find a permanent position for the best candidate after the colleague returns.
Your responsibilities:
- Product segment development:
- Generating promotion ideas and proactive interaction with the product team.
- Identifying growth opportunities through cross-functional interaction (working with sales, content, digital channels).
- Organizing brainstorming sessions and workshops: turning hypotheses and insights into real sales drivers.
- Developing a Go-to-market strategy for new products: defining USPs, target audience personas, writing briefs and technical specifications for contractors.
- Leading advertising projects:
- Managing the annual communication plan for the segment: ensuring a unified brand voice across all touchpoints.
- Forming working groups for campaign launches (TV, Digital, etc.) — managing the project, monitoring deadlines, and managing risks.
- Regular synchronization with the Product Owner to adjust communications according to current business objectives.
- Analytics and automation:
- Monitoring the effectiveness of advertising activities, building reports, and forming learnings (knowledge base for future projects).
- Implementing AI tools into routine processes to speed up work and optimize budgets.
What's important to us:
- Experience: from 2 years in a similar position (Product Marketing Manager, Brand Manager, Marketing Manager) in the following sectors: Telecom, Banking, Marketplaces, Media/Advertising agencies.
- Project management skills: experience in managing 360-campaigns, including TV advertising.
- Analytical mindset: ability to work with data, decompose goals, and adjust communications based on results.
- Communication skills: experience in building effective interaction with various departments.
- Strategic thinking: ability to see the big picture and propose unconventional solutions.
- Technology savviness: interest in AI tools and a desire to implement them in routine processes (report automation, content generation, analytics).
- Experience with neural networks (Midjourney, ChatGPT, AI-powered analytics platforms) will be an advantage.
What we offer:
- A cohesive team of professionals where you can not only successfully implement projects but also gain experience and develop.
- Training, participation in interesting projects, and expansion of professional expertise: we participate in conferences, meetups, publish on Habr, etc.
- A constructive and open work atmosphere.
- Voluntary medical insurance policy serviced by the best clinics, as well as check-ups for employees aged 40+.
- Life insurance, accident insurance, critical illness insurance, travel insurance.
- Financial assistance.
- Children's gifts.
- Additional payment for sick leave.
- Corporate discounts on goods and services from company partners.
- Corporate mobile communication.
- Benefits cafeteria — the opportunity to independently choose additional corporate benefits and bonuses (sports, health, education, travel, transportation, etc.). Available after the probation period.
- Hybrid work format.
Please specify your salary expectations in your cover letter.
