Tasks:

• Understanding of analysis
• Ability to develop and implement the strategy for the network's umbrella brand, define its development vector
• Launch of new products
• Manage brand positioning, design concept
• Analyze market trends, consumer behavior, test hypotheses
• Develop, approve and implement a tactical brand plan
• Participate in cross-functional projects

Expectations:

• Higher education
• 5+ years of experience in marketing (retail/FMCG)
• Experience with umbrella/cross-category brands
• Experience in strategy writing
• Confident user of AI, Excel, and PowerPoint
• Ability to form and motivate a team.
• Presentation skills
• Structural thinking, attention to detail, ability to work in multitasking mode

Conditions:

• Comfortable office, corporate transport
• Independence in work and decision-making
• 5/2 work schedule
• Hybrid work format
• Vibrant corporate life with holidays, gifts, and numerous events
• Extended voluntary medical insurance policy with dental care
• Life and health insurance
• Corporate discounts for X5 Group employees
• PrimeZone privilege program (discounts on goods, services, and special offers from partner companies)
• Corporate mobile communication
• Career and professional development