Private Label Brand Director at X5 Group

X5 Group is seeking a Director of Private Label Brands.

Responsibilities:

• Develop a long-term brand strategy for 3+ years - positioning, architecture, value proposition - and defend it at the investment committee, including presentations to the CEO;
• Be responsible for achieving the brand's financial goals: revenue, EBITDA, and private label share of company turnover;
• Formulate the brand's assortment and pricing policy across multiple product categories;
• Manage the full cycle of new product development - from consumer insight to shelf launch, including working with contract manufacturers and suppliers;
• Plan and control marketing activities, manage external agencies - creative, media, design;
• Lead a project team (brand managers, category managers, NPD manager) and coordinate adjacent functions: marketing, finance, logistics, quality control;
• Monitor brand health (awareness, loyalty, other metrics) and adapt the strategy based on consumer research.

Requirements:

• Experience in FMCG or retail in a Brand Director / Marketing Director position, with a private label portfolio being an advantage;
• Practical experience in managing financial indicators: revenue, EBITDA, marketing and investment budgets;
• Deep understanding of the marketing mix and experience managing assortments in multiple categories simultaneously;
• Experience in the full cycle of new product development, including understanding the stages of formulation, production processes, and quality requirements;
• Ability to work with consumer research and translate insights into concrete product and communication solutions;
• Experience in managing cross-functional teams and projects without direct administrative subordination of all participants;
• Experience in setting tasks for external agencies and managing their work: creative, media, design, research.

Company offers:

• Official employment, white salary (paid twice a month), base salary + annual bonus;
• Work schedule: 5/2, 3 days in the office and 2 remote;
• Full social package (payment of vacations, sick leave);
• Voluntary medical insurance (including dentistry and telemedicine);
• Dobroservis: free consultations with lawyers, psychologists, financial experts;
• Corporate discounts and benefits: discounts in network stores, partner discounts, PrimeZone.