Category Director (Ready-to-Eat Food)

Responsibilities:

• Operational and strategic planning for the development of Ready-to-Eat food (hereinafter: R2E);
• Organizing the development and implementation of R2E positioning;
• Ensuring the development of measures to form R2E brand awareness;
• Organizing the development, implementation, and control of promotions aimed at promoting R2E;
• Forming proposals on the assortment and pricing policy of R2E;
• Developing relationships with existing and new key partners in the R2E segment;
• Organizing the development and control of measures aimed at increasing R2E sales volume in Perekrestok retail chain stores;
• Forecasting and evaluating the effectiveness of R2E projects;
• Controlling the profitability, cost price, and pricing of the R2E assortment of the retail chain;
• Monitoring and analyzing the competitive environment in the R2E segment: new trends, new products;
• Developing concepts, recipes, packaging, design, and content of R2E with key partners;
• Developing proposals to improve the quality and competitiveness of R2E;
• Monitoring R2E sales, developing proposals for changes in the terms of contracts with partners (sale and purchase, commercial concession, licensing, and others), in the production and promotion strategy for individual R2E items;
• Analyzing cases of failure to meet R2E sales plans, organizing the development of measures to eliminate deviations from the plan and improve operational efficiency;
• Team motivation and management

Expectations:

• Higher education;
• Experience in managing strategic projects in retail, launching new brands, launching federal advertising campaigns with large budgets;
• Understanding of commercial strategies and trends in the Ready-to-Eat food market;
• Experience in managing commercial and marketing processes in the context of this category;
• Ability to develop effective commercial strategies, management skills for team leadership;

Conditions:

• Work schedule: 5/2, from 9:00 to 18:15 (Fridays - until 17:00);
• Hybrid work format;
• Developed compensation and benefits system: comprehensive VHI, life and health insurance;
• Loyalty program X5 service "Package";
• Prime-zone privilege program (discounts on goods and services and special offers from partner companies)