Title: Product Marketing Manager
Company: Mars
Location: Moscow
Experience: More than 6 years
About the Team and Product
We are developing digital products within the Mars Petcare Ecosystem and are looking for a Product Marketing Manager who will take ownership of the marketing strategy for one of our digital products – PetStory. You will work in a cross-functional environment, directly influencing product growth, market positioning, and the integration of Mars Petcare Brands into digital products.
You will:
- Shape and develop the brand positioning of the digital product: develop the brand value proposition, define the Tone of Voice, visual identity, work with brand communication messages, etc.
- Develop and implement Go-to-Market (GTM) and communication strategies, synchronizing them with business metrics and the product roadmap
- Manage the media strategy: plan and optimize budgets, work with performance and reach channels, control effectiveness and ROI
- Lead the development and participate in the implementation of the product's CRM strategy (email, push, messenger bots)
- Integrate Mars Petcare brands into product services and communications: create a plan for support, cross-promotion, and special projects
- Conduct target audience research, formulate and test hypotheses, participate in growth-hacking processes together with product and analytical teams
- Participate in the design and launch of new service features, ensuring their market viability and correct positioning
- Manage the marketing budget: planning, allocation, and regular control
We expect:
- Higher education (marketing, management, economics, IT, or related fields)
- At least 3 years of experience in brand/product marketing
- Understanding of the full GTM cycle: from research and positioning to launch, scaling, and optimization
- Experience with performance and brand channels, analytical and CRM tools (Google Analytics, Yandex.Metrica, AppMetrica, CDP/ESP platforms)
- Strong strategic thinking, data analysis, and metric-based decision-making skills
- Excellent communication and presentation skills, experience interacting with cross-functional teams (product, development, analytics, brands, sales)
- English language proficiency at Upper-Intermediate level or higher
Will be an advantage:
- Experience with analytical and CRM tools (Google Analytics, Yandex.Metrica, AppMetrica, CDP/ESP platforms)
- Knowledge of the pet-tech, pet services, or e-commerce market
- Practical experience in customer development and A/B testing
We offer:
- Competitive salary, annual bonuses
- Extended voluntary medical insurance for you and family members, life insurance from the first working day
- 100% sick leave payment
- Meal compensation
- Corporate pension program
- Career and professional development opportunities
- A rich educational program, shaped by you
- Corporate program to support employee health and well-being (specialist consultations, health marathons, expert webinars)
- Opportunity to purchase company products with a corporate discount
- Cozy kitchen with snacks, coffee, and tea
- Bonus and discount system from the company and partners
- Work in a pet-friendly office
- Additional paid leave for service of 5 years or more
