Product Marketing Manager

Main tasks:

• Forming positioning, value proposition, and key advantages for assigned products;
• Creating a marketing strategy for assigned areas;
• Developing a promotion plan for assigned areas, monitoring its execution, and evaluating effectiveness;
• Budgeting and efficiency of the product marketing budget execution;
• Developing a Go-to-Market (GTM) plan for assigned products, monitoring work, and ensuring deadlines are met;
• Analyzing the market, trends, and competitors for assigned products, preparing reports and comparisons based on the results;
• Building and developing CJM (Customer Journey Mapping) and measuring NPS (Net Promoter Score);
• Building end-to-end analytics: customer profile; number of marketing touchpoints; ROI;
• Monitoring the consistency of the product and value proposition across all communication channels;
• Developing and updating sales tools with or without a copywriter: brochures, white papers, sales guides, presentations, website content, comparisons, video content, etc.;
• Preparing and controlling content for events: stand content, presentations, webinars, etc.;
• Developing proposals for the improvement of assigned products;
• Interacting with employees of the marketing, PR, pre-sales, sales departments, and the production center.

Our expectations:

• At least 5 years of experience in b2e, b2b marketing in a similar position;
• Experience in creating and launching high-tech enterprise-level products, their packaging (preferably in IT/Cybersecurity);
• Use of automation tools and AI for routine tasks;
• Skills in effective team and cross-team interaction;
• Understanding of marketing channels and tools;
• Personal qualities: proactive stance, openness, independence;
• Ability to work with hypotheses: create, prioritize, test, draw conclusions.

We offer:

• Official employment in an accredited IT company and the opportunity to use benefits from the Ministry of Digital Development;
• Competitive salary, performance-based bonuses;
• A strong team of experts who are always ready to help and share knowledge;
• Opportunity to work on cutting-edge cybersecurity products;
• Prospects for professional and career advancement;
• Corporate events, trips, online and offline sports activities (online marathons, running, yoga, volleyball, skiing, etc.).

Social package:

• Voluntary medical insurance (DMS) with dental coverage in top Russian clinics, option to add relatives at corporate rates;
• Sick leave and vacation pay up to 100% of salary, 10 paid day-offs for emergencies;
• Opportunities for free training: external courses, specialized conferences, as well as our internal courses and an electronic corporate library with hundreds of books;
• Discounts from partner companies: sports, English language, psychologist, internet, and more;
• Financial assistance for important life events (marriage, childbirth, etc.);
• Office in the city center, hybrid work format;
• Work schedule: 5/2 from 10:00 to 18:30.