Goodt is a Russian IT company that creates digital products for the development of people and businesses.
We are looking for a Product Marketer for the Talent Management division — someone who will help turn an HR product into a proposition understandable to the market, strengthen its positioning, and find new growth areas together with the product team.
What you will be doing:
Product Strategy and Positioning
- Dive deep into the Talent Management product and become its marketing expert.
- Research the Talent Management market, competitors, trends, and client needs.
- Develop and refine the product's positioning and its key advantages.
- Segment the target audience, decision-maker roles, and key client pain points.
- Formulate value propositions for different segments and product use cases.
- Participate in defining the product strategy and roadmap from a market needs perspective.
Go-to-Market and Sales
- Develop and implement a go-to-market strategy.
- Establish a continuous lead generation process.
- Create sales kits: presentations, battle cards, case studies, FAQs, negotiation materials.
- Help sales better communicate the product's value to clients and differentiate from competitors.
- Participate in developing product offerings, packaging, and commercialization of new releases.
Research and Client Interaction
- Conduct Customer Development (CustDev) and in-depth interviews with HR Directors, function heads, and other product users.
- Identify real Jobs-to-be-Done, pain points, and barriers to purchase.
- Analyze customer feedback and transform it into product and marketing hypotheses.
- Monitor changes in the HR market and understand how they affect demand for Talent Management solutions.
Marketing Communications
- Collaborate with the content team to create content that helps sell the product: case studies, research, articles, webinars, landing pages, presentations.
- Develop product messaging for different channels and audiences.
- Work with the production/marketing/sales team to attract quality demand.
- Measure marketing effectiveness and link activities to business results.
What is important to us:
- Minimum 3 years of experience in product marketing for HR-tech products.
- Experience with B2B products and long sales cycles.
- Ability to independently conduct competitive analysis, CustDev, and market research.
- Experience in creating positioning, value propositions, and go-to-market strategies.
- Data-driven approach.
- Ability to transform a complex technological product into a simple and compelling offer for the client.
Will be a significant advantage:
- Experience with Talent Management / Performance Management / Learning & Development / HR Analytics products.
- Experience launching an HR-tech product or new module to the market.
- Understanding of the Russian corporate HR specifics.
- Experience working with HR Directors / C&B / L&D / Talent Management leaders.
We are looking for someone who:
- understands HR not from textbooks, but from an insider's perspective of the market;
- can independently formulate and test hypotheses;
- is not afraid to talk to clients and salespeople;
- can equally well discuss the product with a Product Manager and its value with an HR Director;
- can work in conditions of uncertainty;
- does not wait for detailed technical specifications for every task;
- thinks not only in terms of "reach and leads," but also in terms of revenue, pipeline, adoption, and product-market fit.
We offer:
- Official employment and a stable, transparent income;
- Work format: office or hybrid (location: m. Alekseevskaya/Maryina Roscha);
- All benefits and perks of working in an accredited IT company;
- Training: corporate university, e-library, webinars with external and internal experts, career counseling center;
- Communities: speaker school, debate club, Habr writers, esports;
- Sports: football, volleyball, and basketball clubs, partial compensation for sports expenses;
- Health: Voluntary medical insurance (VMI), including dentistry and family insurance, on-site doctor, "Ponimayu" service (psychological and legal consultations);
- Partner programs and employee discounts: at partner stores, fitness clubs, educational platforms, and leisure events;
- Own comfortable office with space for work, sports, and recreation: gym, beauty salon, summer rooftop co-working space;
- Food: canteen, equipped kitchens, coffee kiosk, healthy food vending machines.
