We are looking for someone who will develop and launch company products and practices: research the audience and market, form positioning and offers, find growth points, and test GTM hypotheses.

Some processes, the upper funnel, and analytics are still under development — therefore, we are looking for a marketing architect who is interested not only in working within an established system but also in building it.

What you will do:

— Research the market, clients, and competitors, find new segments and growth points; — Together with practice leaders, package complex expertise into products and offerings understandable to the market; — Develop and test GTM approaches: segments, offers, channels, and contact points; — Build the connection between marketing and the funnel and commercial metrics; — Work with sales and Client Success, use market feedback for product and GTM development.

Who we are looking for:

— 3+ years in B2B product marketing (EdTech, business education); — Experience of a full GTM cycle for several products or areas; — Experience with complex B2B products/services and a mature audience, including C-level; — Strong skills in customer/market research, positioning, value proposition, and GTM;

📍 Remote format + occasional trips to Moscow may be required. We are primarily considering candidates from Moscow, but other regions of the Russian Federation are also possible.