Company:** Robokassa
Location: Moscow
Salary: from 150000 to 170000 RUR
Experience: 3 to 6 years
Robokassa is not just a payment acceptance service with 13+ payment methods on board (a market record), but also its own online cash register, a personal account, 100+ integrations with partners (CMS, CRM, ERP, booking systems, and others), and constantly developed new payment and banking solutions for online and offline payments.
In over 20 years, Robokassa has gained 300,000+ clients in Russia and Kazakhstan, and over 50,000,000 purchases have been made thanks to us.
The Robokassa team consists of 160+ talented professionals who value stability, humanity, and are open to innovations and changes, which allows our company to maintain leading market positions year after year and receive recognition and awards.
What we offer:
- Hybrid work format from an office in the center of Moscow (m. Serpukhovskaya).
- Official employment from the first day of work in accordance with the Labor Code of the Russian Federation.
- Timely salary payment 2 times a month.
- Free English courses from the company.
- Corporate discounts BestBenefits (800+ stores and online services).
- Voluntary medical insurance after the probationary period.
Your responsibilities:
Strategy and Positioning:
- Develop positioning for Robokassa products
- Formulate value propositions and key messages for target audiences
- Create and update product presentations for various communication channels
- Develop and implement go-to-market strategies for new products and updates
Promotion Management:
- Formulate a product promotion plan for the quarter/year
- Develop a communication strategy considering the funnel and audience touchpoints
- Create and maintain a unified brand tone of voice
- Set tasks and coordinate the work of the editor, SMM specialist, and visual designer
- Monitor the compliance of created content with brand positioning and strategy
- Manage the content plan and adherence to deadlines
Partner Marketing:
- Joint planning of activities with the partner department
- Develop concepts and mechanics for cross-promotion campaigns with partners
- Implement joint marketing activities: from idea to launch and analysis of results
- Organize webinars with the participation of Robokassa: prepare scripts, presentations, coordinate speakers
- Work with external platforms: participate in partner webinars, prepare materials for speakers
- Evaluate the effectiveness of partner channels and optimize approaches
Analytics and Reporting:
- Track marketing campaign performance metrics
- Analyze promotion results and identify growth points
- Prepare regular reports and presentations for the Marketing Director
- Formulate data-driven recommendations for improving the promotion strategy
Our expectations:
- 3+ years of experience in product marketing (preferably in B2B or fintech)
- Successful experience in developing positioning and launching products to market
- Understanding of the principles of creating effective content for different channels (website, social media, email, blog)
- Experience in setting tasks and coordinating the work of creative specialists (designers, editors, SMM)
- Experience in partner marketing: planning and implementing joint campaigns
- Confident presentation skills (structure, visualization, storytelling)
- Experience in organizing webinars: from concept to execution
- Analytical thinking: ability to work with metrics and make data-driven decisions
Personal qualities:
- Independence and ability to lead a project from A to Z without micromanagement
- Proactivity: don't wait for tasks, but see opportunities and propose solutions
- Responsibility for results and readiness to be accountable for metrics
- Communication skills: ability to build constructive interaction with colleagues and partners
- System thinking and attention to detail
Will be a plus:
- Experience in fintech, banking, or payment services
- Understanding of B2B marketing specifics and complex sales
- Experience launching products in competitive markets
- Knowledge of analytics tools (Yandex Metrica)
