We are looking for an experienced product marketer for Tochka Bank, who will take charge of the financing segment and be responsible for business growth across all stages of the customer lifecycle.
We are building an online bank and a ecosystem of services for businesses. Our team has over 6,000 employees, and our services are used by more than 800,000 clients.
About the Team
We set the tone not only in the product market but also in advertising: our videos get over 50 million views. Currently, we handle almost all tasks independently: the team includes PR specialists, designers, producers, content creators, creative copywriters, and other specialists. We also work with the best Russian advertising agencies and studios to create strong and effective projects.
Responsibilities
- Develop and implement growth strategies for financing products: revolving credit, leasing, factoring, early revenue withdrawal. Also, be responsible for achieving key business metrics.
- Plan and launch 360 advertising campaigns.
- Increase product penetration in the existing client base through the development of cross-sell, up-sell, CRM, and CVM mechanics.
- Research customers, segment the audience, form value propositions, and test hypotheses based on JTBD, customer research, and data.
- Analyze product and marketing metrics, identify growth opportunities, prioritize initiatives, and make data-driven decisions.
- Coordinate the work of cross-functional teams, uniting product, CRM, brand, analytics, sales, and other functions to achieve overall business results.
- Formulate and develop the commercial growth strategy for the segment, regularly initiate and scale new customer acquisition, monetization, and retention mechanics.
You are a good fit if you have
- At least five years of experience in product marketing.
- Experience with credit products.
- Ability to independently launch new products and features: from audience research and strategy formation to market launch and business result evaluation.
- Understanding of how to develop a product not only through acquiring new customers but also through working with the current base, cross-sell, up-sell, and monetization.
- Experience working with funnels, product and marketing metrics, unit economics, and prioritizing hypotheses.
- Experience with segmentation, JTBD, customer research, forming value propositions, and positioning.
- Ability to lead complex cross-functional projects with product, CRM, analytics, sales, and marketing teams.
What awaits you at Tochka Bank
- Official salary from 250,000 ₽. The exact amount depends on your skills and expectations – we will discuss them during the interview. This is the amount before taxes. Remember that from 2025, the personal income tax rate will change depending on the total income for the year.
- Five-day work week with flexible start and end times.
- Remote work or office work in our operational cities. Our offices are thoughtfully designed spaces with comfortable workstations and relaxation areas.
- Opportunity to influence and make changes. If you have a suggestion or an idea, feel free to share it with the team – you will be heard.
- Thoughtful onboarding and a team that is easy to work with.
- Free training: company-sponsored courses, our own library, and an online learning platform. We offer both in-house programs and partner programs.
- Strong community. Marketers, designers, creative producers, and other specialists unite in communities to learn from each other, share experiences, and grow in their careers.
- Comfort not only at work but also in life. After the probation period: voluntary medical insurance with dental coverage and 4 additional days off per year.
- Partner bonuses: Skillbox, Skyeng, Yandex Praktikum, Yasno, and others.
- Online employee portal where you can order a certificate, request vacation or time off, order equipment, or view payments.
