Leading Manager Marketing Uzum Nasiya
Uzum Nasiya
Tashkent • Office • 3+ years
Marketing and Communications • Uzum Nasiya • Tashkent • Office • 3+ years
Uzum Fintech is the fintech division of Uzbekistan's first "unicorn" and the national ecosystem Uzum, whose services are used monthly by over 12 million residents of the Republic.
Currently, Uzum Fintech is focused on developing technological financial products for millions of citizens and thousands of small and medium-sized businesses. The division includes the internet bank Uzum Bank, the BNPL solution Uzum Nasiya, and the online service for buying and selling cars Uzum Avto.
Product Marketing Manager (Credit Products / BNPL / Deposits)
We are looking for a Product Marketing Manager for our fintech division, focusing on the development and promotion of key product verticals:
- credit products
- BNPL services
- deposit products
The role involves launching and developing product and marketing initiatives, working with funnels, offers, segmentation, GTM strategies, and product metrics. It is important to be able to connect marketing, product, and business results, as well as work closely with product, analytics, CRM, performance, brand, telemarketing, and other teams.
Responsibilities:
- Develop and launch Go-to-Market strategies for credit products, BNPL services, and deposits;
- Manage marketing and product campaigns at all stages: from idea and hypothesis to launch;
- Work with product funnels: identify growth points, form hypotheses, launch tests, and evaluate impact on metrics;
- Develop and test offers for different user segments;
- Analyze and segment the audience for product and CRM campaigns;
- Determine optimal promotion channels, jointly with product, form positioning, UVP, packaging, and key product messages;
- Evaluate the effectiveness of product and marketing activities, adjust strategy based on data;
- Work with regular / always-on communications and promotional mechanics;
- Prepare conclusions on launch results and form recommendations for future iterations.
Required Experience and Skills:
- Experience in developing and implementing GTM strategies for financial / fintech products;
- Understanding of the specifics of credit products, BNPL services, or deposits;
- Experience managing marketing, product, or promotional campaigns;
- Ability to work with product and marketing metrics: CAC, LTV, ROI / ROMI, Retention, Conversion, MAU / WAU / DAU, take rate, activation rate;
- Experience with funnels, A/B tests, CJM, and research;
- Experience with BI tools (Power BI or equivalents);
- Understanding of the financial model of promotional offers and the ability to evaluate the effectiveness of initiatives.
- Experience in fintech or banking;
- Experience with credit products, BNPL, installments, deposits, or other financial products;
- Experience launching lifecycle communications, regular / always-on offers, and promotional mechanics;
- Experience launching A/B tests and evaluating results.
Working Conditions:
- a strong team that is always ready to share experience;
- large-scale tasks for a team developing services for millions of users;
- a comfortable modern office in the center of Tashkent;
- flexible start to the workday;
- official employment according to the Labor Code of Uzbekistan, three additional paid days to vacation;
- personal brand development at conferences, meetups, and internal events.
- Base — a community of professionals with a desire to do great things. A pleasant bonus is voluntary medical insurance linked to your location, training, and other perks.
