We are building a bank for those who live life to the fullest.** And we follow this principle ourselves: we love sports, delicious food, beautiful things, and meeting friends. We also believe that everything around should be enjoyable — banking included.
We strive to be visionaries in everything. We are looking for like-minded individuals: creative, energetic, open to experiments. Those who are not afraid to try new things — from bold ideas to an unknown dish at a restaurant.
We are currently looking for a CRM Marketer to develop the communication for our banking products.
Your responsibilities will include:
- Ensuring growth in customer activity: increasing product usage frequency, number of transactions, depth of product engagement, and customer retention.
- Working with retention on a D14–D90 horizon: analyzing customer activity dynamics, identifying points of engagement decline and churn, developing and launching retention mechanics, and evaluating their effectiveness.
- Developing the CRM strategy for your area in collaboration with the Product Owner and PMM: identifying growth opportunities, segments, communication mechanics, and priorities.
- Designing and launching CRM scenarios in Altcraft (CDP) at different stages of the customer lifecycle.
- Forming and testing hypotheses, conducting A/B tests, and evaluating their impact on product and business metrics. Creating technical specifications for development tasks: event and attribute transfer to CDP, integrations with external systems, new triggers, etc.
- Developing CRM mechanics in conjunction with the loyalty program: utilizing internal currency, enhanced cashback, and other loyalty elements to increase customer activity and retention.
We expect you to have:
- At least 1 year of experience in CRM / lifecycle / retention marketing for mobile applications with a B2C audience.
- Experience or willingness to develop and manage a CRM strategy from scratch.
- Experience in database segmentation and creating triggered communications (push, SMS, in-app, email) based on the customer lifecycle.
- Experience working with various CRM / CDP / ESP systems. Experience with Altcraft is a plus.
- Practical experience with retention and customer activity: ability to analyze customer behavior and activity dynamics, identify points of engagement decline, and select mechanics for their development and retention.
