Product Marketing Manager (CRM / Retention & Growth)

Title: Product Marketing Manager (CRM / Retention & Growth) Company: START Location: Moscow Experience: 3 to 6 years

Your tasks:

• Development of a trigger communication strategy (activation, retention, winback);

• Building a unified contact policy and communication calendar;

• Development of multi-channel scenarios:

• out-of-app (push and pull, email, SMS)

• in-app (pop-ups, banners, stories, tooltips);

• Working with CJM and communication map across the entire customer lifecycle;

• Development and expansion of user re-engagement flows for churned users;

• Building a unified approach to loyalty:

• monetary (promo codes, discounts)

• non-monetary (achievements, engagement mechanics);

• Working with CDP: platform development and setting requirements for improvements;

• Forming product requirements (for CRM tools);

• Development of ML models (jointly with analytics, from the business side);

• Development of scenarios for collecting additional contacts and obtaining consent (consent management);

• Performance analytics:

• retention, conversion, revenue uplift.

We expect:

• 3+ years in CRM / lifecycle / retention marketing;
• Experience with trigger communications and automation;
• Experience with multi-channel communications (push, email + preferably in-app);
• Understanding of CJM and segmentation (RFM or equivalent);