Head of Retention Marketing at traveltech company Ostrovok

Traveltech company Ostrovok is looking for a Head of Retention Marketing.

Key Responsibilities:

• Development and implementation of retention strategies and loyalty programs: setting goals, key KPIs, implementation of comprehensive plans for retention, growth of repeat bookings, and user engagement;
• Strategic management of activation, retention, and reactivation: building a roadmap, regular work with analytics;
• Multichannel direct marketing: development, analysis, optimization of effectiveness (email, push, in-app, SMS) at all stages of the funnel;
• Management of the company's promo code and points budget;
• A/B testing and data-driven approach: launching hypotheses, analyzing results, optimizing scenarios;
• Analytics and reporting: analysis of campaign effectiveness, reporting on metrics (LTV, churn, DAU/WAU/MAU, user return);
• Budgeting and planning: budget expenditure control, search for new effective solutions, cost optimization;
• Team management and development;
• Internal communication: coordination with related departments (product, marketing, IT, analytics), development of internal standards for working with customer data.

Requirements:

• 7+ years of experience in a similar position (retention/CRM/lifecycle/loyalty marketing) in IT, e-commerce, travel, or digital;
• Mandatory experience in managing multichannel communications and analyzing customer data;
• Skills in strategic planning of retention initiatives and segmentation processes;
• Proficiency in BI tools (PowerBI/Looker/Tableau/Metabase/Google Analytics), solid understanding of LTV, churn, cohort analysis metrics;
• Ability to work with large datasets;
• Management and project management experience, ability to motivate and develop a team;
• Budgeting and cost control practice;
• Experience with modern CRM platforms (Salesforce, Mindbox, Unisender, Emarsys, etc.);
• English language at Upper-Intermediate level or higher.

Conditions:

• Full freedom to achieve results: flexible schedule, remote or office – you decide where and when to work;
• Voluntary medical insurance from the first month of work and discounts on the «Yasno» service, as well as an additional paid day off MyTime Day Off;
• Internal adaptation and training programs, development of soft skills and leadership skills;
• Corporate discounts for classes at Skyeng;
• Corporate rates for hotels and other travel services.