Senior CRM / Retention Lead

Company: GoodDrop Location: San Jose, Costa Rica Employment type: PART_TIME Salary: 120000–170000 RUB MONTH

About the project

GoodDrop is an entertainment gaming platform in the CS2 skins & case opening niche.

We are building a product with high user engagement:

cases; / upgrades; / contracts; / battles; / daily activities; / game and retention mechanics.

We are now looking for a senior-level CRM / Retention Lead who can build the product's retention system almost from scratch and become the owner of all lifecycle marketing.

We need not just a "distributor," but a person who understands:

the product; / player psychology; / retention; / LTV; / CRM economics; / behavioral marketing; / segmentation; / VIP/reactivation; / event-driven communications.

What you will do

Build the product's CRM system

• design retention architecture;
• build lifecycle communications;
• create automated scenarios;
• develop event-driven marketing.

Work with retention and LTV

• increase D1 / D7 / D30 retention;
• increase deposit frequency;
• decrease churn;
• reactivate "sleeping" users;
• develop the VIP direction.

Create segmentation

• behavioral segments;
• VIP segments;
• lifecycle segments;
• risk/churn segments;
• personalization.

Launch CRM communications

Telegram; / email; / push; / in-app; / SMS; / bonus and game mechanics.

Work with analytics

• analyze cohorts;
• monitor retention/LTV;
• identify growth points;
• launch A/B tests;
• evaluate the effectiveness of CRM mechanics.

Manage the CRM direction

• build processes;
• form a roadmap;
• participate in team hiring;
• interact with product/analytics/support/marketing.

What is important to us

Required experience

• 4+ years in CRM / retention / lifecycle marketing;
• experience in iGaming / betting / gaming / social casino;
• experience building automated CRM;
• understanding of retention economics;
• experience with VIP/reactivation;
• experience with behavioral segmentation;
• strong understanding of product metrics.

Will be a plus

• SQL;
• FastTrack;
• Customer.io;
• Braze;
• Optimove;
• Amplitude / Mixpanel;
• Power BI / Tableau;
• experience with high-volume products;
• experience in CS2 skins / gambling / gaming products.

What we offer

• the opportunity to build the CRM direction almost from scratch;
• strong influence on the product and metrics;
• fast launches without bureaucracy;
• access to analytics and the product team;
• high level of freedom and ownership;
• competitive fixed salary + performance bonuses;
• remote work format.

Important

We need a person who:

• knows how to make decisions;
• is not afraid of responsibility;
• loves product numbers;
• can launch and build things hands-on;
• understands how retention works in gaming/iGaming.