CRM/Retention Manager

Hi! We are an iGaming operator launching a new brand and retention focus from scratch. We are currently at the early-stage phase and are looking for the first CRM/Retention Manager to join our team, who will be able to build retention / CRM processes from scratch and, in the future, participate in the development of the direction within the company.

— Building the retention direction from scratch — Integration and setup of the Customer.io CRM platform with our proprietary product platform — Launch and development of CRM communications — Development of retention and player reactivation strategies for the RF / CIS GEO — Audience segmentation and building lifecycle scenarios — Work with communication channels: Email / SMS / Push / In-App / Telegram / WhatsApp — Conducting A/B tests and launching retention hypotheses — Analysis of user behavior and identification of growth points for retention and LTV — Building automated retention scenarios — Interaction with affiliate and support teams

— Experience in iGaming for at least 3 years — Experience in retention / CRM / lifecycle marketing — Experience working with the casino vertical — Understanding of retention economics and player behavior — Experience working with CRM platforms and automation tools — Solid understanding of key retention metrics: Retention Rate, LTV, ARPU / ARPPU, Churn Rate, Repeat Deposit Rate, Cohort Analysis, ROI retention campaigns — Analytical approach and ability to independently analyze retention / quality traffic at the start — Experience working with RF / CIS markets — Willingness to independently build processes in a startup / early-stage environment — Independence, initiative, and readiness to work hands-on at the start

— The opportunity to build the retention direction from scratch and influence the product — Early-stage project with rapid growth together with the team — Market-rate fixed salary with regular reviews — Remote format and flexible schedule — 28 days of paid vacation — Growth to Team Lead / Head