vacancy #CRM #HeadCRM #Gambling #igaming

CRM/Retention Manager Required

Start Up in the gambling / betting vertical, focusing on measurable results, proprietary technologies, and data-driven solutions.

Responsibilities:

• Development and optimization of email flows for user onboarding, retention, and reactivation;
• Preparation of audience segments and setup of content newsletters;
• Formation of technical specifications for cross-functional teams: design, analytics;
• Creation and implementation of automated email sequences in Customer.io or other services;
• Monitoring of deliverability metrics, managing sender reputation, and minimizing emails landing in spam;
• Analysis of campaign effectiveness (OR, CTR, conversions) and identification of growth opportunities.

What we expect:

• Experience in iGaming/Gambling for 1-2 years;
• Understanding of the technical principles of email, SMS, push notifications;
• Understanding of key communication metrics and methods for improving them;
• Skills in creating conversion-focused content for email newsletters.

What we offer:

• Competitive salary;
• Flexible 5/2 schedule;
• Remote work format;
• Participation in interesting projects and the opportunity to influence the company's development;
• Attractive benefit package;
• Opportunity for career growth in a fast-growing project.

Send resumes to @yuliabar2020