iGaming | Remote
We are looking for a Retention Manager to build a CRM strategy from scratch and influence the growth of LTV and Retention Rate for our iGaming product.
What you will do:
- Develop Email / CRM strategy and segment the audience.
- Build automated customer journeys: Retention, Reactivation, Churn Prevention, and others.
- Work with Customer.io and launch email campaigns.
- Conduct A/B tests and optimize communications.
- Analyze KPIs: LTV, Retention Rate, Conversion Rate, FTD, and Revenue.
- Control email deliverability and develop CRM mechanics.
What is important:
- 2+ years of experience in CRM / Email Marketing.
- Experience building email marketing from scratch.
- Hands-on experience with Customer.io or similar tools.
- Experience in iGaming and working with Tier-1 GEOs.
- Understanding of lifecycle marketing, segmentation, A/B testing, and email deliverability.
- Experience with SMS, Push, and In-app communications.
Will be a plus: SQL, DWH, and experience working with multiple GEOs.
What we offer:
- Fully remote format.
- Opportunity to build the retention function from scratch and influence product strategy.
- Autonomy, quick decisions, and freedom in choosing tools.
- Paid vacation and sick leave.
- Individual cooperation terms.
Interested in the opportunity? Send your resume to recruiter contact
