A fast-growing iGaming project is looking for a Senior CRM Retention Manager to develop the retention direction in the LATAM market.

We are looking for a hands-on specialist who can not only launch CRM campaigns but also independently manage their full delivery — from idea to result analysis.

〰️Responsibilities: — Development of CRM / Retention strategy; — Full delivery of CRM campaigns: from idea to launch and analysis; — Creation of event-based and trigger scenarios; — Lifecycle: onboarding, activation, retention, churn prevention, win-back; — Player segmentation and personalization; — Setting up campaigns, segments, events, and triggers; — Work with Email / Push / In-App / SMS; — Work with GR8 platform; — Analysis of Retention, Reactivation, LTV, Churn, Conversion, Revenue; — A/B testing and hypothesis development; — Interaction with Product / Analytics / Marketing.

〰️Requirements: — 3+ years in CRM / Retention IGaming; — Practical experience working with LATAM; — Experience working with the GR8 platform (highly desirable); — Experience in full CRM delivery; — Experience with event-based and trigger mechanics; — Hands-on setup of CRM campaigns and automations; — Understanding of lifecycle / retention marketing; — Experience working with key CRM metrics; — Technical literacy.

💲Conditions: — Remote / Full-time; — Competitive salary; — High autonomy and influence on the retention direction; — Direct impact on key product metrics; — Minimum bureaucracy; — Strong team, pleasant atmosphere.

📎Apply: @angel_hrdigital