#vacancy

Senior CRM / Retention Manager (iGaming)

We are looking for a Senior CRM / Retention Manager for an international iGaming product operating in Tier-1 markets.

Responsibilities: —Develop the product's CRM and retention strategy. —Build the Customer Journey at all stages of the player's lifecycle. —Launch and optimize email, push, SMS, and in-app communications. —Create trigger scenarios (welcome, retention, winback, etc.). —Work with segmentation, VIP audience, and bonus mechanics. —Analyze key metrics (LTV, ARPPU, DAU, Churn, Cohort, etc.). —Conduct A/B tests and improve the effectiveness of CRM campaigns. —Work with banners, dynamic content, and Customer.io.

We expect: —At least 2 years of experience as a CRM / Retention Manager in iGaming (online casino). —Experience working with Tier-1 GEOs. —Proficient in Customer.io. —Understanding of the player lifecycle, VIP segmentation, and reactivation. —Experience with product metrics and A/B testing.

We offer: —Fully remote work. —Competitive salary (fixed, discussed individually). —Flexible schedule. —International product team. —Opportunity to influence the CRM strategy and product development. —Fast decisions and minimal bureaucracy.

To apply, please send your CV to @dauletovnaaa