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7 days ago
2,500 – 3,000 USD
per month
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Senior
Work Format
Remote
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Full-time
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🔥 Retention Marketing Manager
Work format: remote Work schedule: 5/2, from 09:00 to 18:00 Moscow time
💰 Salary: 2,500–3,000 $
We are looking for a strong Retention Marketing Manager who knows how to work with a large client base not just at the email level, but also to build a full-fledged CRM strategy: segmentation, automated funnels, trigger communications, reactivation, and mechanics that increase repeat activity and LTV.
Experience in Gambling / iGaming is especially important for us, where it is necessary to quickly analyze user behavior, work with reactivation, and create personalized scenarios for different audience segments.
🚀 What you will be doing:
• Segmenting a large client base by activity, behavior, time since last action, customer value, and other parameters • Building and optimizing automated funnels at different stages of the customer journey: registration, activation, first deposit, repeat activity, return, and reactivation • Setting up trigger communications based on user actions and behavior • Working with SMS, Push, Email, Telegram channels, as well as communications within the personal account • Developing and testing mechanics with bonuses, cashback, promo codes, and personal offers • Analyzing conversions at each stage of the funnel and identifying user drop-off points • Conducting cohort analysis and evaluating the behavior of different database segments • Conducting A/B testing of texts, offers, mechanics, scenarios, and communication timing • Analyzing the effectiveness of retention channels and individual campaigns • Generating and verifying hypotheses for increasing repeat activity, retention, and LTV • Interacting with analysts, designers, CRM, and IT, assigning tasks, and controlling their implementation
🎯 What is important to us:
• Experience in Retention / CRM Marketing • Practical experience in building and optimizing automated funnels • Experience working with a large client base and complex segmentation • Understanding of key metrics: Retention, Reactivation, Conversion, LTV, Churn • Ability to work with numbers, analyze campaign results, and draw conclusions independently • Experience in Gambling / iGaming – a big plus • System thinking, proactivity, and the ability to independently find growth points • Ability to work at the intersection of marketing, analytics, and product
