Retention / CRM Manager (Customer.io | iGaming)
We are looking for a strong Retention / CRM Manager who doesn't just launch email campaigns, but builds effective CRM mechanics, can work with Customer.io at an advanced level, and understands how to retain players in iGaming.
Responsibilities:
- Fully manage the CRM direction in Customer.io: segments, attributes, events, campaigns, and complex trigger chains.
- Launch and optimize communications via Email, SMS, Web Push, and APK Push.
- Develop bonus campaigns, retention scenarios, and player reactivation.
- Analyze results, conduct A/B tests, and continuously improve the effectiveness of CRM communications.
- Work with player segmentation based on behavioral and financial data.
What's important to us:
- From 2 years of experience as a Retention / CRM Manager in iGaming.
- Excellent knowledge of Customer.io: segmentation, trigger scenarios, profile attributes, Broadcast campaigns, Liquid.
- Understanding of the Customer.io data architecture (identify, track, attribute storage).
- Experience working with GEO Tier-2/Tier-3.
- Understanding of key retention metrics: LTV, ARPU, Churn Rate, DAU/MAU.
Will be a plus:
- Experience working with the markets of Uzbekistan, Kazakhstan, and Azerbaijan.
- Experience setting up APK Push.
- Understanding of bonus mechanics in online casinos.
- Experience building reactivation chains from scratch.
What we offer:
- Fully remote work with the possibility of relocation to Cyprus.
- An international iGaming project with a large volume of tasks and freedom in decision-making.
- The opportunity to influence the product's CRM strategy, test new hypotheses, and develop the retention direction.
- A team that values initiative, experimentation, and strong expertise.
Write me privately to discuss in more detail: recruiter contact
