We need someone with strong hands-on experience in CRM/Retention, who can work with the player base not only on the level of mass mailings but also understands segmentation, player behavior, triggers, and the economics of cross-sell campaigns.

Responsibilities: — Segment the player base and identify target audiences for cross-selling between brands — Launch Email and SMS campaigns: mass mailings, triggers, sequences, reactivation — Develop and test offers and bonus mechanics — Conduct A/B tests: offers, subject lines, segments, communication sequences — Analyze Open Rate, CTR, Conversion, FTD, Deposit, NGR, Reactivation Rate — Identify effective mechanics and scale them — Control deliverability, communication limits, and database quality

Requirements: — 2+ years of CRM / Retention experience in iGaming — Practical experience in cross-selling between multiple iGaming brands — Strong understanding of player segmentation and player lifecycle — Hands-on experience with Email and SMS — Experience with Customer.io, Smartico, or similar CRM/CDP platforms — Ability to make data-driven decisions and assess the impact of CRM campaigns on revenue

📍 Remote