Middle CRM / Retention Manager

with iGaming experience. Location: Outside of Russia and Belarus

We are a dynamic international iGaming operator 🚀 with over 10 years of market experience looking for a Middle CRM / Retention Manager to create and launch promo and bonus campaigns, work with player segmentation, and increase audience loyalty.

Responsibilities: 🧩 Develop and implement CRM and retention strategies to increase player engagement and retention. 📊 Build and manage player segmentation: activity, deposits, behavior, LTV, and other key metrics. 🚀 Plan, launch, and optimize CRM campaigns: bonuses, free spins, cashback, tournaments, missions, reactivations. 🗺 Build Customer Journeys: registration → first deposit → active play → decreased activity → churn prevention → reactivation. 📧 Manage communications across all channels: email, SMS, push notifications, in-app messages. 📈 Analyze campaign effectiveness and continuously optimize mechanics, audiences, messages, and communication frequency.

What's important to us:

• 1+ year of experience in CRM / Retention / Lifecycle Marketing, preferably in iGaming, online casino, betting, or another consumer product.
• Deep understanding of key metrics: Retention, Churn, Reactivation, LTV, ARPU, Conversion, Deposit Frequency, GGR/NGR.
• Practical experience with player segmentation and launching CRM campaigns.
• Experience with CRM platforms, marketing automation tools, or internal CRM systems.
• Strong analytical skills and data-driven decision-making ability.
• Good understanding of casino bonus mechanics and player behavior.
• Proficient in Excel / Google Sheets; knowledge of analytical tools is a plus.
• English language proficiency sufficient for working with an international team and external providers.

We offer: 🏠 Fully remote work with a flexible schedule. Work from anywhere. ♻️ True Work-Life Balance. We respect your personal time and strive to preserve it. ✈️ 28 paid vacation days per year. 🤒 Paid sick leave and 3 sick days even during the probation period. 📚 Paid training, compensation for hobbies and sports.