#вакансия #vacancy #iGaming

🔥 Senior CRM Manager (iGaming) Локация: Remote Full-time

Responsibilities: • Own and develop CRM strategy focused on retention, engagement, and LTV growth • Launch and optimize multi-channel CRM campaigns (Email, Push, SMS, In-App) • Build segmentation and personalized communication strategies based on player behavior and lifecycle • Develop and optimize customer journeys: onboarding, activation, retention, reactivation, VIP engagement • Analyze CRM performance and generate actionable insights to improve key metrics • Run A/B tests, validate hypotheses, and scale successful CRM initiatives • Collaborate closely with Product, Marketing, Analytics, and other teams • Maintain CRM reporting and support data-driven decision-making • Participate in improving CRM processes, tools, and campaign automation Requirements: • 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in iGaming or high-volume B2C products • Strong understanding of player lifecycle management and CRM mechanics • Hands-on experience with bonuses, free spins, cashback, loyalty programs, and promotional campaigns • Experience with segmentation, personalization, and automated CRM journeys • Strong understanding of CRM metrics: Retention, ARPU, LTV, conversion, and bonus efficiency • Experience launching and optimizing CRM campaigns through analytics and A/B testing • Hands-on experience with CRM tools/platforms (ESP, CDP, push systems, in-app messaging) • Strong analytical mindset and ability to work with data • Proficiency in Excel / Google Sheets; SQL or BI tools experience is a plus • English level — Upper-Intermediate or higher Nice to have: • Experience with multi-brand or multi-GEO CRM strategies • Experience in VIP CRM or loyalty programs • Understanding of responsible gaming and compliance principles in iGaming

📩 Contact for CVs and questions: Aleks_7m