We are looking for a Middle CRM Manager (iGaming, Remote)
We are looking for a Middle CRM Manager who knows how to turn player data into personalized experiences, increase retention, boost LTV, and bring players back again and again.
If lifecycle marketing, bonus mechanics, and trigger campaigns are close to your heart, and you want to see the real results of your work — this vacancy is for you.
What needs to be done:
- Develop and implement CRM strategy for growth of retention, LTV, and player engagement;
- Launch and optimize multi-channel campaigns (email, SMS, push, in-app);
- Build and improve trigger chains: welcome, activation, retention, reactivation, and VIP journeys;
- Segment the player base by activity, deposits, behavior, and churn risk;
- Manage the bonus system and promotions (free spins, deposit bonuses, cashback, tournaments);
- Conduct A/B tests of communications and offers;
- Analyze campaign and funnel effectiveness (CR, ARPU, LTV, churn);
- Optimize player journey and personalize communications;
- Monitor data quality in CRM and integration correctness;
- Interact with Product, BI, Marketing, and Anti-Fraud teams;
- Manage the full player lifecycle — from registration to retention and reactivation.
What we expect:
- 1+ year of experience as CRM Manager in iGaming;
- Strong analytical skills and data-driven approach;
- Experience in player segmentation and lifecycle communications;
- Practical experience in launching mass and trigger campaigns;
- Ability to conduct A/B tests and analyze results;
- Skill in effective work within a cross-functional team;
- English — Upper-Intermediate (B2).
Will be a plus:
- Experience with Optimove;
- Experience with African, Australian, or European markets.
What we offer:
- Real impact on the product's growth and results
- Strong team of professionals
- Learning culture: mentorship, trainings, experience sharing
- Fully remote work format — from anywhere in the world
