Retention Marketing Manager

Work format: remote
Work schedule: 5/2, from 09:00 to 18:00 MSK time
Salary: $1700 + KPI

We are looking for a strong Retention Marketing Manager whose key task will be attracting secondary clients and increasing the repeat activity of the existing client base using marketing tools.

Experience in Gambling / iGaming is particularly interesting, where it's important to work quickly with user behavior, reactivation, and personalized offers for different audience segments.

🚀 Your responsibilities:

• Attract secondary clients using marketing tools and increase the share of repeat active users
• Develop mechanics that encourage clients to return and make repeat target actions
• Segment the client base by activity, behavior, recency of last action, client value, and other parameters
• Build scenarios for repeat attraction and reactivation of different client base segments
• Create and optimize automated funnels: from the first target action to repeat activity and further client retention
• Set up trigger communications based on user behavior and actions
• Work with SMS, Push, Email, Telegram channels, as well as in-app personal account communications
• Develop and test marketing mechanics: bonuses, cashback, promo codes, personal offers, and other tools to stimulate repeat activity
• Determine which offers and channels most effectively bring clients back
• Analyze the conversion from primary to secondary client and identify growth areas
• Conduct cohort analysis and evaluate the repeat activity of different base segments
• Conduct A/B testing of offers, texts, mechanics, channels, scenarios, and communication timing
• Analyze the cost and effectiveness of repeat client attraction
• Formulate and test hypotheses for increasing Repeat Rate, Reactivation, Retention, and LTV
• Interact with analysts, designers, CRM, and IT, assign tasks, and monitor their implementation

🎯 What's important to us:

• Experience in Retention / CRM / Lifecycle Marketing
• Understanding of how to convert a primary client into a secondary one using marketing tools and stimulate further repeat activity
• Practical experience in reactivating the client base and building repeat attraction mechanics
• Experience in building and optimizing automated marketing funnels
• Experience working with a large client base and complex segmentation
• Understanding of key metrics: Repeat Rate, Retention, Reactivation, Conversion, LTV, Churn
• Ability to work with numbers, analyze campaign results, and independently identify growth areas
• Ability to test various marketing mechanics and scale the most effective ones
• Experience in Gambling / iGaming is a big plus
• Systems thinking, proactivity, and results orientation
• Ability to work at the intersection of marketing, analytics, and product