Middle Retention Manager

We are an iGaming operator launching a new brand and retention direction. We are looking for a Middle Retention Manager to help build CRM communications and retention processes, independently launch campaigns, work with user segmentation, and participate in the development of the direction.

Key tasks: — Launch and development of CRM communications for casino players; — Setup and support of communication sequences in Customer.io; — User segmentation and launch of lifecycle scenarios; — Launch of welcome, retention, and reactivation campaigns; — Work with communication channels: Email / SMS / Push / In-App / Telegram; — Setup of triggered and mass mailings; — Conducting A/B tests and implementing retention hypotheses; — Analysis of CRM campaign results and preparation of proposals for improving retention metrics; — Work with bonus mechanics in conjunction with the product team; — Interaction with affiliate and support teams.

Requirements: — Experience in iGaming for at least 2 years; — Experience in retention / CRM for at least 1.5–2 years; — Experience with the casino vertical; — Practical experience with CRM platforms (Customer.io); — Understanding of user segmentation principles and CRM chain building; — Experience launching Email / SMS / Push / In-App communications from scratch; — Understanding of key retention metrics (Retention Rate, LTV, Churn Rate, ARPU/ARPPU, Repeat Deposit Rate, etc.); — Analytical thinking and ability to evaluate the effectiveness of CRM campaigns; — Readiness to independently launch campaigns and work hands-on; — Experience with RF / CIS GEO will be an advantage.

Will be a plus: — Experience working in a startup or on launching a new product — Experience with bonus mechanics, tournaments, and gamification

Contact for application: @margo_recruiting