CRM SENIOR / CRM MANAGER (iGaming)

CRM SENIOR / CRM MANAGER (iGaming) Full-time Remote

CRM Retention Segmentation Bonus Strategy Player Lifecycle Email / Push / SMS / Telegram Analytics iGaming Metrics

We are currently looking for a CRM Senior / CRM Manager to join a fast-growing iGaming team and take full ownership of player monetization and retention across Tier 1–3 markets.

This role is ideal for a hands-on and analytical CRM professional with deep understanding of player behavior, retention mechanics, and personalization strategies in gambling / betting products.

WHAT YOU WILL DO:

• Build and improve player segmentation strategies

• Manage multi-channel CRM communications (Email / Push / SMS / Telegram / Robocalls)

• Drive retention and reactivation campaigns

• Work on bonus personalization and communication performance

• Monitor deliverability and optimize CRM efficiency

• Prepare daily / weekly / monthly reports

• Collaborate closely with Product, Marketing, VIP, and Support teams

• Increase In/Out and LTV through communication and retention strategies

KEY METRICS:

• In / Out

• GGR / InOut

• DAU / MAU

• Retention rate

• Reactivation rate

• Bonus cost %

ABOUT YOU:

• Proven CRM experience in iGaming / betting / gambling

• Strong understanding of retention mechanics and player lifecycle

• Experience with segmentation, personalization, and bonus strategies

• Strong analytical and reporting skills

• Understanding of iGaming KPIs and player behavior

• Experience working with multi-channel CRM systems and deliverability

• English level: Upper-Intermediate or higher

WHAT YOU GET:

• Opportunity to own and influence the full CRM direction

• Fast-paced iGaming environment with strong product focus

• Remote format

• Compensation: partly official / partly crypto

• Hiring process: interview → test task → probation