We are looking for a Middle-level CRM Manager or above with experience in iGaming to take ownership of CRM campaigns, player segmentation, and communications across the entire player lifecycle — from onboarding to retention and reactivation.

📌 Responsibilities Develop, launch, and optimize automated and triggered CRM journeys: Welcome, Retention, Reactivation, Churn Prevention, and others. Segment the player base and work with different player groups based on their behavior, activity, and deposit history. Launch communications via Email, SMS, Push, and In-App channels. Develop bonus offers and promotional mechanics. Conduct A/B tests, analyze campaign performance, and identify growth opportunities. Analyze key CRM metrics: Conversion to Deposit, Retention, LTV, Bonus Cost, and ROI. Prepare and analyze CRM campaign reports.

📊 Requirements

1–2+ years of experience in CRM / Retention within iGaming. Middle level or above — ability to independently launch, manage, and analyze CRM campaigns. Strong understanding of key iGaming metrics: LTV, NGR, Retention Rate, Bonus Cost, and ROI. Experience working with different player segments and a solid understanding of the player lifecycle. Experience building automated CRM/Journey flows and triggered communications. Understanding of segmentation, personalization, and bonus mechanics. Strong analytical thinking and the ability to make data-driven decisions.

❗️Experience with GR8 will be a strong advantage. @marirozze