Good afternoon, we have opened a search for a new position:

CRM Manager (Remote / From Scratch)

Project Essence — We are building a new project with high product analytics standards. The position is created from scratch: you will need to choose and implement a CRM platform, set up trigger chains, and bring retention metrics to a new level. This is an independent role for someone who knows how to count money, not just send out newsletters.

Conditions:

📌 Payments: Weekly. After the probation period, a KPI bonus based on incremental CRM revenue will be discussed. Salary range from $1500 📌 Experience: from 2 years of relevant experience in CRM/Retention (Mid-level — Senior). 📌 Employment: Full-time. 📌 Schedule: 5/2, flexible start of the day with mandatory overlap with the team. 📌 Work Format: Remote

Mandatory Requirements:

📎 Experience in building trigger communications from scratch (platform selection, tracking setup, segmentation). 📎 Deep understanding of incrementality: working with control groups, calculating uplift, cohort analysis. 📎 Skills in working with SQL or product analytics (Amplitude/Mixpanel) for segmentation and reporting. 📎 Knowledge of attribution (UTM, clickid, postbacks, understanding of trackers like Keitaro). 📎 Deal-breaker: Lack of experience with Web/PWA Push, WhatsApp Business API, and trigger chains (scheduled mailings only are not sufficient).

Will be a plus:

🔥 Experience in transmitting events to Facebook Conversions API (CAPI). 🔥 Proficiency in Spanish.

Responsibilities:

⚡️ Infrastructure Building: Audit of current events, selection and implementation of a CRM platform (Customer.io, CleverTap, MoEngage or similar), tracking setup. ⚡️ Chain Launch: Creating scenarios for Onboarding (first 72 hours), abandoned deposit, zero balance, and reactivation of dormant players (7/14/30 days). ⚡️ Monetization: Development of personalized bonus mechanics and offers for segments, A/B testing. ⚡️ Analytics and Reporting: Monthly calculation of incremental uplift in Retention and revenue, proof of CRM function ROI (reports in money, not clicks). ⚡️ Interaction with Teams: Setting up event transmission to Facebook CAPI, joint work with developers and the UA team.

💌 To apply, please write to me in direct messages @NextGen_Karina