Head of Retention (iGaming)

We are a dynamically developing iGaming company with our own B2C products, developing our own platform (in-house). We are growing actively, expanding our project portfolio. Speed, flexibility, and continuous development — both of products and the team — are important to us.

We are currently looking for a Head of Retention who will take full responsibility for the CRM direction: from strategy and segmentation to campaign setup, analytics, and key metric growth. We are looking for someone who thinks product-first, acts quickly, and is used to bringing ideas to fruition.

Main Tasks

• Development of the project's CRM strategy: segmentation, player lifecycles, trigger and mass campaigns.
• Planning and launching CRM campaigns across all channels (email, push, SMS, Telegram, in-app).
• Building and optimizing regular flows: onboarding, reactivation, churn-prevention, VIP/Pre-VIP, LTV growth.
• Managing bonus and promo mechanics together with Bonus/Promo: mathematics, targeting, KPIs.
• Creating and maintaining a CRM content calendar + a unified test calendar.
• CRM analytics: setting metrics and monitoring RR, DAU, CR→dep1-dep5, BR, Bonus ROI, OR/CTR.
• Hypotheses and A/B tests: formation, launch, analysis.
• Managing channel deliverability: domains, reputation, infrastructure in cooperation with Tech.
• Coordinating work with design, copywriters, BI, and the tech team.
• Regular reporting on CRM effectiveness and optimization proposals.

Requirements

• Experience in CRM within iGaming
• Strong product logic: understanding of LTV, retention, behavioral analytics.
• Knowledge of CRM platforms (Customer.io / others).
• Ability to work with data
• Skills in hypothesis building, A/B testing, and analysis.
• Systemic approach, speed of decision-making, ability to work at a high pace.

What's important in this role

• Full responsibility for metrics and growth.
• Opportunity to build the CRM system "to your liking": processes, flows, reporting, test calendar.
• Direct access to data and fast implementation speed.
• High impact on project retention, monetization, and ROMI

We offer

• Competitive compensation Salary corresponding to your experience, skills, and contribution to the overall result.
• Remote work format Fully remote work with flexible start of the working day — we trust and value comfort.
• Professional growth and influence Opportunity to develop, grow within the company, and influence the product and processes.
• Paid time off Paid vacation, sick leave, additional day offs.
• Comfortable workspace If necessary, we provide company equipment and allocate a budget for setting up your workspace.
• Bonuses and pleasant perks Transparent bonus and reward system, weekly team prize draws, regular gifts for employees.
• Team and atmosphere A friendly, supportive team with open communication.