#vacancy

CRM Retention Team Lead

A progressing and promising project operating in the LATAM market is looking for a CRM Retention Team Lead — a key role in developing the retention direction and increasing player LTV.

Responsibilities: — Management of the CRM retention direction and its results; — Leadership and development of a small team; — Building and optimization of CRM chains (email, push, SMS, WhatsApp, etc.); — Working with segments: new users, FTD, inactive, VIP, high-value, bonus hunters; — Launching welcome / loyalty / reactivation / personalized campaigns; — Growth of key metrics: redeposit, Dep2/Dep3, LTV, ARPPU, NGR; — Analysis of data, funnels, and campaign effectiveness; — Rapid A/B tests and data-driven hypotheses; — Reporting and interaction with product, VIP, support, risk, and traffic teams;

We are looking for: — Practice + responsibility + analytics; — We need not a coordinator, but a hands-on leader; — CRM Retention work experience of 2+ years; — Management of a small team; — Working with data, reports, and segmentation; — Understanding of metrics: FTD, Dep2/Dep3, churn, LTV, ARPU, ARPPU, NGR; — Experience with CRM chains and evaluating their effectiveness; — Knowledge of bonus mechanics; — Quick tests and working with hypotheses.

**Will be a plus ** — Experience working in LATAM; — Spanish language B1-B2.

Conditions: — 100% remote, full-time; — Competitive salary; — Freedom of decision-making; — Career growth and development; — Comfortable atmosphere, strong team.

Become part of the team: angel_hrdigital