Company:** T2
Location: Moscow
Experience: 1 to 3 years
Responsibilities:
- Develop and implement a growth strategy for fintech products in CRM.
- Launch targeted campaigns in T2 target channels (banners / in-app / push / email / SMS, etc.), devise trigger and cascade scenarios.
- Segment the subscriber base, build personalized communication based on big data.
- Generate hypotheses, conduct A/B/n-tests and experiments, search for new points of improvement in the funnel and customer experience.
- Initiate the development of new promotional mechanics and product offers to increase conversion.
- Coordinate cross-functional teams: channel development, implementation, design, copywriting, digital, analytics, etc.
- Analyze campaign effectiveness and present findings: measure traffic quality, UX\CSI, monitor business metric performance.
What's important to us:
- Relevant work experience of 3+ years in CRM\CVM\Growth marketing.
- Launched effective CRM mechanics for large user audiences of >5 million people and are ready to share successful case studies.
- Confident analytical skills and a data-driven approach to decision-making, ability to work with business and marketing metrics.
- Business-oriented, proactive, independent, and flexible to changes.
What awaits you:
- Employment according to the Labor Code of the Russian Federation.
- Extended voluntary medical insurance (VMI), accident insurance, and life insurance immediately after employment.
- Corporate mobile communication.
- Hybrid work schedule after the probation period, by agreement with the manager.
- Opportunity to receive assistance from experienced psychologists, financiers, and lawyers on important life issues.
- Financial assistance for childbirth, marriage, etc.
- Opportunity to choose benefits that are truly needed: VMI level, sports compensation, massage, health check-ups, foreign language learning, and much more after three months of work.
- Broad opportunities for training, including the chance to learn new skills and technologies with the best professional education providers.
