CRM Marketing Manager
Yourhr.tech team helps specialists find jobs in international companies where professionalism, results, and development are valued. We work with teams that create in-demand products and where your work truly matters.
Due to the scaling of our partner's fintech division, we are looking for a CRM Marketing Manager with growth potential.
We are looking for not just a classic CRM marketer who can plan email campaigns, but a technically savvy specialist. We need someone who understands how systems communicate with each other "under the hood", can work with large databases, and is not afraid of complex integrations.
What you will be doing:
- CRM Development and Integration: Fine-tuning CRM architecture (fields, entities, funnels). Controlling integrations with backend, website, SMS, chatbots, and advertising accounts.
- Database Management and Segmentation: Collecting data from all sources, cleaning and enriching it via API. Building RFM models, identifying new promising segments, and ensuring database growth.
- Communication Strategy: Launching triggered and regular campaigns (e-mail, push, messengers) in collaboration with a copywriter and designer. Conducting A/B tests and ensuring compliance with anti-spam legislation.
- Analytics and Optimization: Calculating the effectiveness of campaigns and the entire CRM system. Conducting cohort analysis, participating in LTV and Churn Rate forecasting, and working to reduce churn.
- Technical Interaction: Providing technical specifications to developers for CRM enhancements (API, widgets, automation). Collaborating with product managers on launching retention hypotheses.
Our expectations:
- CRM Marketing experience of 2-3 years. Experience working with large client databases (Big Data) in Fintech, iGaming, or large E-commerce.
- Technical proficiency: clear understanding of data architecture, API logic, triggers, and principles of system integration.
- Strong analytical skills: ability to segment audiences (RFM, etc.), work with cohorts and metrics. You can easily explain the difference between LT and LTV.
- Independence and versatility: you can both prepare technical specifications for development and, if necessary, manually code an email campaign and set up its sending.
- Understanding of basic legal frameworks: knowledge of key anti-spam legislation limitations when working with personal data.
Conditions:
- Work in a European office: excellent climate, flight compensation, and legalization assistance (relocation package).
- Competitive salary + VHI and benefits package.
- Ambitious tasks.
- Atmosphere: Work in a friendly team of professionals and a comfortable office.
CONTACT
am_akazakova
