CRM Marketing Manager

CRM Marketing Manager

Yourhr.tech team helps specialists find jobs in international companies where professionalism, results, and development are valued. We work with teams that create in-demand products and where your work truly matters.

Due to the scaling of our partner's fintech division, we are looking for a CRM Marketing Manager with growth potential.

We are looking for not just a classic CRM marketer who can plan email campaigns, but a technically savvy specialist. We need someone who understands how systems communicate with each other "under the hood", can work with large databases, and is not afraid of complex integrations.

• CRM Development and Integration: Fine-tuning CRM architecture (fields, entities, funnels). Controlling integrations with backend, website, SMS, chatbots, and advertising accounts
• Database Management and Segmentation: Collecting data from all sources, cleaning and enriching it via API. Building RFM models, identifying new promising segments, and ensuring database growth
• Communication Strategy: Launching triggered and regular campaigns (e-mail, push, messengers) in collaboration with a copywriter and designer. Conducting A/B tests and ensuring compliance with anti-spam legislation
• Analytics and Optimization: Calculating the effectiveness of campaigns and the entire CRM system. Conducting cohort analysis, participating in LTV and Churn Rate forecasting, and working to reduce churn
• Technical Interaction: Providing technical specifications to developers for CRM enhancements (API, widgets, automation). Collaborating with product managers on launching retention hypotheses

• CRM Marketing experience of 2-3 years. Experience working with large client databases (Big Data) in Fintech, iGaming, or large E-commerce
• Technical proficiency: clear understanding of data architecture, API logic, triggers, and principles of system integration
• Strong analytical skills: ability to segment audiences (RFM, etc.), work with cohorts and metrics. You can easily explain the difference between LT and LTV
• Independence and versatility: you can both prepare technical specifications for development and, if necessary, manually code an email campaign and set up its sending
• Understanding of basic legal frameworks: knowledge of key anti-spam legislation limitations when working with personal data

• Work in a European office: excellent climate, flight compensation, and legalization assistance (relocation package)
• Competitive salary + VHI and benefits package
• Ambitious tasks
• Atmosphere: Work in a friendly team of professionals and a comfortable office