CRM Marketer

We are building a bank for those who live life to the fullest. And we follow this principle ourselves: we love sports, delicious food, beautiful things, meeting friends. We also believe that everything around should be enjoyable – including banking. For us, it's important to be visionaries in everything. We're looking for people like us: creative, energetic, open to experiments. Those who are not afraid to try new things – from bold ideas to an unknown dish at a restaurant.

Now we are looking for a CRM Marketer to develop communication for our banking products.

If this resonates with you, join our team. Together, we will create a product that will revolutionize the fintech market.

• Be responsible for customer activity growth: increasing product usage frequency, number of transactions, depth of product interaction, and customer retention
• Work with retention on a D14–D90 horizon: analyze customer activity dynamics, identify points of engagement decrease and churn, develop and launch retention mechanics, and evaluate their effectiveness
• Develop the CRM strategy for your area in collaboration with the Product Owner and PMM: define growth opportunities, segments, communication mechanics, and priorities
• Design and launch CRM scenarios in Altcraft (CDP) at different stages of the customer lifecycle
• Formulate and test hypotheses, conduct A/B tests, and evaluate their impact on product and business metrics
• Provide technical specifications for enhancements: event and attribute transfer to CDP, integrations with external systems, new triggers, etc.
• Develop CRM mechanics in conjunction with the loyalty program: use internal currency, increased cashback, and other loyalty elements to boost customer activity and retention

Experience: 3 to 6 years Key skills: Team Management, Product Metrics, Product Strategy, CRM Work, Marketing Campaign Effectiveness Analysis, Native Marketing, Brand Promotion, Budget Planning, UX Research, Competitive Environment Analysis, CRM Marketing, Push Marketing, Event Marketing

• At least 2 years of experience in CRM / lifecycle / retention marketing for mobile applications with a B2C audience
• Experience or desire to develop and manage a CRM strategy from scratch
• Experience in database segmentation and creating trigger communications (push, SMS, in-app, email) based on customer lifecycle
• Experience working with various CRM / CDP / ESP systems. Experience with Altcraft is a plus
• Practical experience with retention and customer activity: ability to analyze customer behavior and activity dynamics, identify engagement drop-off points, and select mechanics for their development and retention
• Understanding of the relationship between marketing metrics and business results and the funnel
• Ability to work with product and behavioral data: retention, cohorts, activity frequency, RFM/behavioral segmentation, or similar approaches
• A desire to create something new in the market and no fear of proposing and taking responsibility

Location: Moscow

• Work in a strong, dynamic team
• Challenging and ambitious projects for services with hundreds of thousands of users. Opportunity to influence business processes and results
• Healthy interaction with your manager. We rely on trust and freedom, not micromanagement
• Comfortable environment and friendly communication. We love and know how to have a great time
• Employment in an accredited IT company. Labor Code of the Russian Federation: sick leave, vacation – everything as it should be
• Voluntary medical insurance with dental care (after 3 months of employment)
• Market-rate salary, depends on your level – open to discussion
• Hybrid/office work format, flexible start to the day
• Equipment and any necessary devices for work