Domclick.ru is the only product in Russia that provides a full cycle of real estate operations. It is available on all popular platforms (Web, iOS, Android). We solve any real estate issues, making complex things simple, with care for every client. We are looking for like-minded individuals to help people fulfill their dream of homeownership together.

Area of Responsibility: development of communications and growth of business results through activation, engagement, retention, reactivation, and sales.

Management of CRM strategy, team, budget, and communications across SMS, Email, Push channels, as well as proprietary channels: on the website, in the app, personal account, and notification center.

Main Task— to build a communication system that helps the client navigate the journey from interest and the first useful action to a completed transaction or service usage.

Responsibilities include:

• CRM Direction Strategy and Development. Forming the strategy for working with the client base, annual plan, and development priorities. Defining the role of CRM in product funnels, goals for activation, retention, and sales. Creating a unified center of CRM expertise and standards for product teams.
• Client Base Management. Developing segmentation by needs, behavior, client journey stage, activity, and potential value. Collaborating with analytics and product teams on a unified client profile, data quality and relevance, duplicate removal, and profile enrichment. Growing the client base available for communication, taking into account consents and preferences.
• Regular, Supportive, and Engaging Communications. Managing the mailing calendar, content, and automated sequences. Developing welcome and onboarding scenarios, personalized selections, recommendations, reminders, and communications that help complete initiated actions. Maintaining interest throughout a long selection process and after product use.
• Activation, Reactivation, and Sales. Launching scenarios for transition to the first target action, returning inactive clients, recovering incomplete applications, and executing repeat and cross-sales. For real estate — developing communications from property search and selection to inquiry, application, transaction, and subsequent service use. Determining the moment, offer, and next action, considering the client's situation.
• Channel Management and Contact Policy. Organizing the full campaign cycle: task setting, audience selection, material preparation, setup, testing, launch, and analysis. Coordinating SMS, Email, Push, and internal channels into unified scenarios. Managing message frequency, timing, sequence, and priorities; preventing overlap between products and excessive client load. Differentiating rules for marketing and service communications.
• Budget and Economics of the Direction. Planning and controlling expenses for dispatches, platforms, contractors, data, content, and the team. Managing contracts, tariffs, and supplier performance quality. Allocating the budget among scenarios and channels based on incremental business impact and total communication cost. Preparing budget forecasts and performance analyses.
• Analytics and Experiments. Building reporting from communication to target action, completed transaction or service, and financial results. Organizing A/B tests and control groups to evaluate the incremental impact of CRM. In collaboration with analytics — defining the observation period, attribution rules, and excluding double counting of results. Scaling confirmed solutions and stopping ineffective scenarios.
• Platforms, Automation, and Quality. Forming requirements for CRM/CDP, mailing platforms, events, and data warehouse integrations. Developing automated scenarios and personalization in collaboration with product and IT teams. Monitoring deliverability, sender reputation, dispatch errors, link accuracy, and content correctness. Ensuring compliance with consents, unsubscribes, and exclusion lists in conjunction with the legal department and information security.
• Team and Business Interaction. Hiring, developing, and managing the CRM team; distributing responsibilities and evaluating results. Coordinating product CRM specialists, analysts, editors, designers, and contractors. Aligning priorities across directions, launch timelines, and service levels. Creating a library of scenarios, segments, templates, and experiment results.

We expect:

• At least 5 years of experience in CRM marketing, including at least 2 years of team or direction management. Experience with a large client base and multiple products.
• Proven case studies of growth in activation, retention, reactivation, or sales with a clear methodology for result assessment and cost consideration.
• Practical experience in managing SMS, Email, Push, and in-product communications, including automated sequences and channel coordination.
• Ability to build client journeys, behavioral segments, and personalized scenarios considering client needs and decision-making duration.
• Experience with CDP and marketing automation platforms. Understanding of client identifiers, event models, data exchange, and integration principles.
• Strong analytical skills: working with funnels, cohorts, retention, LTV, and campaign economics. Understanding the differences between attributed sales and incremental communication impact.
• Knowledge of experiment principles: forming comparable groups, selecting target metrics, assessing reliability, and interpreting results.
• Experience in budget planning, investment justification, contractor management, and channel cost optimization.

Advantages will include:

• Experience in real estate, financial services, marketplaces, or products with a long selection cycle.
• Participation in CRM/CDP implementation.
• Experience applying predictive models and AI for audience selection, offers, channels, send times, and content preparation — with quality checks and effect measurement — will be useful.

We offer:

• Work in an accredited IT company.
• Competitive salary.
• Voluntary medical insurance policy from the first month of employment.
• Modern equipment for work.
• Corporate university, online courses for professional development, conferences, meetups.
• Fitness center in the office building.
• Preferential mortgage program for employees.
• Comfortable Class A office, 5 minutes from Kutuzovskaya metro station and MCC.
• Flexible start to the workday.
• Work format - office.